Sunday, 28 May 2023 03:12 GMT

Edenred goes green with new sustainable C3Pay salary cards in the UAE

(MENAFN- Mid-East.Info) Dubai, United Arab Emirates: Edenred UAE's, a leading payroll platform, introduces the UAE's first eco-friendly salary cards made of recycled polyvinyl chloride (PVC) plastic.

The new sustainable salary cards issued by Edenred UAE are made of 85,5% recyclable PVC and are printed with recyclable ink. The recycled PVC originates from printing and packaging industrial waste from Europe and can save up to 3.18g industrial waste per card. Moreover, the cards can be recycled up to eight times for reuse. These eco-friendly cards will be available from December 2021 to all Edenred UAE customers and can be used instore and online worldwide.

Edenred UAE is committed to reducing its carbon footprint, consumption of resources and waste, and managing the impact of its solutions during their lifetime. This approach is in line with the group's purpose“Enrich Connections. For Good.” Adopting an eco-design approach to these solutions, whether physical or digital, is one of the key priorities of Edenred's environmental policy. The eco-friendly cards are part of Edenred's efforts to support a sustainable economy as recycled PVC require less energy to produce than traditional plastic cards.

Pierre Gagnoud, Regional Director for South Europe, Middle East and Africa of Edenred commented ,“We are pleased to introduce this initiative to further support our customers commitment to a sustainable future. With the introduction of eco-friendly salary cards that have the highest concentration of recycled PVC in the market, we now have an opportunity to address some of the environmental concerns in the UAE and provide a sustainable choice for all our customers. It also marks an important step towards our commitment to going green.”

Edenred eco-friendly salary cards have an innovative vertical design, which includes a new recycle badge on the back of the card to help consumers distinguish cards made from recyclable PVC.

Research by the Boston Consulting Group has shown that 81% of the UAE consumers are aware of climate change and have a high willingness to live more sustainably. 

About Edenred UAE:

Edenred UAE is the UAE's largest salary processing provider serving more than 6,000 companies, 2 million employees, 10 banks and 35 financial institutions. Operating out of the UAE since 2008, Edenred remains committed to empowering the economy by simplifying payroll for businesses and improving the quality of life for employees with two intuitive products.

The Edenred Payroll online portal allows companies to efficiently manage the salaries of all their employees in one place and in compliance with the Wage Protection System established by the UAE Central Bank. The other product is C3Pay, a Mastercard linked to a mobile app, which enables unbanked and underbanked employees access essential financial services to increase financial literacy with specific features relevant to their needs (such as money transfer, and mobile top-up).

About Edenred :

Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting over 50 million users and 2 million partner merchants in 46 countries via more than 850,000 corporate clients.

Edenred offers specific-purpose payment solutions for food (such as meal benefits), mobility (such as multi-energy, maintenance, toll, parking and commuter solutions), incentives (such as gift cards, employee engagement platforms) and corporate payments (such as virtual cards). 

True to the Group's purpose,“Enrich connections. For good.”, these solutions enhance users' well-being and purchasing power. They improve companies' attractiveness and efficiency, and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and softer mobility.

Edenred's 10,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day. 

In 2020, thanks to its global technology assets, the Group managed close to €30 billion in business volume, primarily carried out via mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC Next 20, CAC Large 60, Euronext 100, FTSE4Good and MSCI Europe.


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