(MENAFN- Mid-East.Info) United Arab Emirates: Gulfood manufacturing will host two French pavilions in Halls 7 and sheikh Saeed under the“Taste France” banner. To foster innovation in the food processing equipment, packaging material and services, professionals, buyers and leading experts can find a selection of French dairy ingredients, eggs, Durum wheat ingredients, functional ingredients, flavours and salt substitution, vegetable proteins, condiments and seasonings.
A French way to stand out from competition
Behind the expertise of its farmers, artisans and industrialists, France is home to some of world's top competitiveness clusters and research centres from production to cookery. One life example is the vegetable-protein plan launched by the French government that aims to position France as a world leader in vegetable proteins by 2030. Thanks to stringent farming standards and a cutting-edge agri-food industry, the quality and safety of French agri-food products are recognized all over the world.
What to explore at the French Pavilions at Gulfood Manufacturing
More than ever, the 37 French exhibitors will nurture partnerships towards the development of more qualitative production, preservation and packaging, both in terms of ingredients and equipment. On the baking industry specifically, consumers have been showing an increasing interest for several years in healthy pastry products such as wholemeal, reduced sugar or salt, with chia seeds, quinoa, gluten-free and more, for which French ingredient suppliers can share their expertise, as well as for dairy products, seasoning, flavours, vegetable proteins and more. The French offering has a greater potential to be more widely known, as it is recognized by its customers for the superb quality of the French ingredients and for its equipment lifespan.
Why is France attending Gulfood Manufacturing?
Primarily driven by a demand for quality, professionals coming to the Gulfood Manufacturing can expect to get the latest insights of the industry, explore new capabilities, sign deals and strengthen collaborations. France has a lot to demonstrate during its participation at the exhibition. Meanwhile, the value of French exports in ingredients for the food industry to the UAE represented USD 72 million in 2019.
To address several issues in the food industry and promising innovation, the UAE is a strategic location for industry players due to the growth of the packaging market in the Middle East and Africa from USD 280 million in 2016 to USD 505 million by the end of 2021, along with it being a significant exporting hub to more than 180 countries.
The French Pavilion is supported by regional actors (interprofessional councils and regional groups) in bringing 30 companies together:
- Bretagne Commerce International (Brittany region, West of France)
- Hauts de France (North of France)
Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France's companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program.
Business France has 1,500 personnel, both in France and in 55 countries throughout the world, who work with a network of partners. Since January 2019, as part of the reform of the state support system for exports, Business France has given private partners responsibility for supporting French SMEs and mid-size companies in the following markets: Belgium, Hungary, Morocco, Norway, the Philippines and Singapore.
Launched in 2020, Taste France is the label embodying the French gastronomy while promoting the whole agricultural and agri-food downstream ecosystem gathering a diversity of food-service professionals ranging from producers to suppliers. Taste France aims to unify all the players within the industry around common interests. As a showcase of the variety of the French cuisine, Taste France built itself onto the will to promote globally the extensive breadth of French products both for the professionals and the consumers. Through a wider accessibility, Taste France's intention is to invite French cuisine to everyone's daily meals while guaranteeing high food standards and quality. This label is before anything else reaffirming the founding values of the French food industry: excellence, responsibility, authenticity, sharing and innovation.
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