(MENAFNEditorial) United Arab Emirates, January 24th, 2017 - 11 French companies will be exhibiting in an area of 144m² at the world's largest laboratory trade fair in Dubai on 6-9 February 2017.
France's offer holds a number of trump cards, including diagnostic imaging, prosthetics, orthotics and other solutions for the treatment of musculoskeletal disorders, as well as medical technical assistance, mini-invasive surgery (80 to 90% of such procedures are gynecological), in vitro diagnostics, physiotherapy and emergency care.
In France, the firms that supply laboratories with in vitro diagnostic (IVD) devices form a market worth around €1.418 billion.
Despite ferocious competition on the medical device market, France's image and reputation remain strong on the Emirati market. Thanks to the country's globally renowned scientific and technical expertise, French companies have a great opportunity to position themselves both in the mid-range market, by offering good value for money, and in the high-end market, where their rivals, notably in Germany and the US, have no equivalent offering or are tied to a reciprocal exclusivity agreement with a distributor.
Marc Cagnard, Middle East Director at Business France, stated: “France is known for its world class healthcare system, and has played a leading role as a pioneer in the medical field. Highlighting the importance of France as a major contributor to the medical industry, pharmaceutical giants such as Sanofi, Bayer AG and AbbVie have chosen to make the country their home. The France pavilion at the Arab Health exhibition this year features a much larger number of companies, reflecting our keen desire to contribute to the development of the healthcare system in the region.”
Working tirelessly to develop new solutions and improve devices, the French exhibitors will be presenting their latest innovations at MEDLAB, such as CML, a French Laboratory company and leader distributor of disposable labware, equipment, furniture and services in France.
According to Thierry Van Twembeke, French exhibitor, Exports are an essential component of the group's development strategy. He stated: “ our presence in the Middle East and attendance to MEDLAB 2017 gives us the opportunity to showcase our French know-how as a manufacturer and distributor of medical devices. It is also decisive for CML to better understand the needs of our local partners and to establish long-term relationships. CMLWe are currently seeking local partners that could pass on our values and whose ranges we could bolster. "
The French private owned company was established in 1971 with an expertise in production of IVD medical devices. CML has an export expertise with a dedicated team. Major destinations are currently EMEA (Europe, Middle East and Africa).
ABOUT BUSINESS FRANCE:
Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Business France has recently launched its first international campaign called: “CREATIVE FRANCE”, in order to promote France’s economic attractiveness, strengthen perceptions towards France image and create positive conditions for French economic development.
For more info:
Miryem Oukas Messidi
Regional Communications Manager
Mobile: +971 (0)55 478 32 15
Mail : miryem.oukasmessidi@businessfrance.fr
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