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The goal of a well-planned channel mix is to optimise customer reach and enhance the overall customer experience by catering to different preferences and behaviours
By planning your development process carefully and focusing on quality and usability, you can create an app that is successful in the App Store
Make your app part of the channel mix to reach your customers
Building an app can be a fantastic way to reach out to customers and expand your business.” - Graham Duffill CEOCAMBERLEY, SURREY, UNITED KINGDOM, October 28, 2024 /EINPresswire / -- Reptile Apps , a leading innovator in app technology, releases its latest suite of customer engagement channels designed to leverage the way businesses interact with their customers in 2025.
The traditional marketing channel mix is the combination of different channels a business uses to reach its target audience and deliver its marketing messages. This mix can include both traditional and digital channels, each serving a unique purpose in the overall strategy.
The goal of a well-planned channel mix is to optimise customer reach and enhance the overall customer experience by catering to different preferences and behaviours.
Some of the key components are paid media, earned media, shared media and owned media.
By analysing customer behaviour and market trends, businesses can adjust their channel mix to better meet the needs of their target audience.
The latest research has shown that mobile app usage has surpassed web browsing in terms of time spent due to the latest trend in the behaviour of“skim-reading” (a technique used to quickly gather the main ideas from a text without reading it in full detail).
On average, mobile users spend about 3 hours and 30 minutes of their time on mobile apps compared to just 51 minutes on web browsers in 2023 (Source: Guide to Mobile Advertising and Marketing: Types, Approaches, Device Usage, Ad Spending Trends and Recent Data). This trend highlights the growing preference for the convenience and functionality of apps.
Smartphone and tablet users now spend over an hour and a half each day using applications, while the time spent on the web has slightly decreased. This shift is driven by the seamless user experience and specialised features that apps provide.
Top Customer Engagement Marketing Channels for 2025
Traditional channels
.Paid Media: Channels where you pay to promote your content, such as online ads (Google Ads, social media ads); and traditional ads (TV, radio, print).
.Earned Media: Publicity gained through promotional efforts other than paid advertising, like press coverage, customer reviews and social media mentions.
.Shared Media: Content shared by users, often through social media platforms, including user-generated content, social media shares and comments.
.Owned Media: Channels you control, such as the company website, blogs, and email newsletters.
Specialised features of mobile apps
By diversifying your channel mix beyond the abovementioned components and adding push notifications and in-app advertising to your outreach, you will tap into the less crowded space of app environments. These are messages sent directly to a user's device from an app, even when the app isn't actively being used.
App push notifications
These can be
.transactional notifications (purchase confirmations or shipping updates)
.promotional notifications (special offers, discounts, or new product launches)
.engagement notifications (encourage user interaction, like reminders to complete a task or check out new content)
.informational notifications (breaking news).
Advantages are real-time communication with your customer, high engagement and personalisation (notifications can be tailored to individual user preferences and behaviours).
Best practices need to be followed ensuring notifications are relevant and valuable to the user, they need to be sent at optimal times to avoid disturbing users and frequency and to avoid sending too many notifications to prevent user fatigue. Push notifications are a powerful tool for maintaining user engagement and driving action with an app.
In-app advertising
This form of advertising leverages the high engagement levels of app users to deliver targeted ads, often resulting in higher click-through rates compared to traditional web ads.
Types of in-ap ads:
.banner ads: small, rectangular ads that appear at the top or bottom of the screen
.interstitial ads: full-screen ads that cover the interface of their host app
.native ads: ads that match the look and feel of the app content
.video ads: short video clips that play within the app
.rewarded ads: ads that offer users rewards, like in-game currency, for watching them.
Advantages are high engagement (users spend a significant amount of time on apps, leading to better ad visibility, targeting capabilities (advertisers can use user data to deliver highly relevant ads) and monetisation (app owners can generate revenue by selling ad space).
Best Practices need to be followed to ensure seamless integration (ads should blend well with the app's interface to avoid disrupting the user experience, relevance (use data to ensure ads are relevant to the user's interests and behaviour) and frequency (avoid overloading users with too many ads to prevent annoyance).
In-app advertising is a powerful tool for both advertisers and app developers, offering a way to reach engaged audiences and generate revenue.
Building an app can be a fantastic way to reach out to customers and expand your business. By planning your development process carefully and focusing on quality and usability, you can create an app that is successful in the App Store - /why-reptile/our-approach/
About Reptile Apps:
Reptile Apps provides cutting-edge app solutions that empower businesses to connect with their customers more effectively with apps. With a focus on innovation and user-friendly design, Reptile Apps continues to lead the industry in customer engagement technology.
For more information, visit Reptile Apps
Marion Telsnig
Reptile Apps
+44 20 7183 3690
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