Lifeway Foods® Introduces 10 New, Hot And On-Trend Organic Kefir Flavor Fusions To Its Single Serve Lineup

Research shows a rising interest in unique, exotic, and unexpected flavor fusions, emerging preferences for tropical flavors, botanical notes2, "swicy" flavor profiles (pairings of sweet and spicy), and trendy Asian-inspired flavors3. Daymon's research noted that 75% of consumers expressed interest in trying tropical and citrus flavors4 like Dragon fruit, lychee, passion fruit and guava. 53% of Gen Z shoppers say they enjoy hot honey flavors while the more obscure Asian-inspired flavor "ube" was 2024's top flavor trend by DairyReporter. Innova Market insights named floral flavors as its No. 1 trend for this year with 33% of consumers seeking botanical flavors. Mashed named Pistachio flavorings as one of the hottest food trends5 and Salon Magazine called it the "it flavor."6

"These new trendy Flavor Fusions offer something for everyone and bring excitement to the kefir category, which is best known as a leading source for gut health, "better for you," high-quality probiotics and bioavailable nutrients," said Julie Smolyansky, President and CEO of Lifeway Foods. "We're thrilled to bring bold, innovative flavors in an on-the-go format that customers can make part of their busy lives. We drew inspiration from far and wide, from the coffee-house cult classic pink dragonfruit flavor to the hot honey blend that's popular in pizzerias and beyond. These new Lifeway Kefirs in trendy flavor profiles are perfect for convenience stores and college campuses as well as mass market grocery and club channels looking to stay ahead of trends exploding in hospitality and on social media."

Consumers are moving beyond the basics after years where necessities were the focus and are now craving variety and adventure. Whether through travel or the diverse flavors lining grocery aisles, they're seeking accessible, fresh and exciting culinary experiences they can share on TikTok and Instagram and Lifeway is thrilled to meet this demand, introducing innovative kefir flavors that bring the world's tastes together with "better for all of me, mind and body" kefir beverages.

The new Flavor Fusion line is shipping and on shelves nationwide at select independent and specialty stores. Attendees got a sneak peek of the new flavors at FNCE® that took place in Minneapolis, MN from October 5-8, 2024.

For more information about Lifeway and its products, visit lifewayfoods.

1 Lactose Free Products Market

2 2024 Flavor Trends for Food & Beverage

3 2024 Food & Beverage Trend Breakdown

4
Summer 2024 Flavor Trends: Tropical and 'Swicy'

5
Pistachio is Predicted to be the Hottest 2023 Food Trend

6
How Pistachio Became the New "It" Flavor of Early Winter

About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of Forbes' Best Small Companies, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces a variety of cheeses and a ProBugs line for kids. Lifeway's tart and tangy fermented dairy products are now sold across the United States, Mexico, Ireland, South Africa and France. Learn how Lifeway is good for more than just you at lifewayfoods .

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Media:
Derek Miller
Vice President of Communications, Lifeway Foods
Email:
[email protected]

General inquiries:
Lifeway Foods, Inc.
Phone: 847-967-1010
Email:
[email protected]

SOURCE Lifeway Foods, Inc.

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