Updating Google's algorithm negatively impacts small websites
(MENAFN) Earlier this year, google implemented adjustments to its search algorithm and spam filters in an effort to enhance content quality and reduce low-quality material. However, the repercussions of these changes have been detrimental for numerous smaller websites, triggering concerns among website owners who have seen a dramatic decline in traffic since the update took effect at the end of April. This decline in traffic has raised alarms across social media platforms, with many expressing fears of potential layoffs or even the closure of their businesses.
One such case is Giselle Navarro, a 37-year-old from Argentina who, along with her husband, operates HouseFresh. Since 2020, HouseFresh has provided a platform for comparing air purifiers, focusing on unbiased testing and transparent reviews without advertising or listing product names directly on their site. Instead, they earn revenue through affiliate commissions when users purchase products after visiting Amazon through their referral links.
However, the recent Google update has had a profound impact on HouseFresh's visibility. Giselle Navarro shared her experience, noting that their website, once prominent in search results due to its unique product testing approach, has now vanished from Google's rankings entirely. The site's daily visits plummeted drastically from 4,000 to approximately 200, prompting Navarro to contemplate drastic measures, including advice she received to potentially shutter the site and relaunch under a new domain name to regain lost traffic.
The situation highlights the challenges faced by smaller online enterprises reliant on organic search traffic for visibility and customer acquisition. For businesses like HouseFresh, which prioritize content quality and transparency, adapting to unforeseen algorithm changes by tech giants like Google presents a significant hurdle in maintaining online presence and sustainability in the competitive digital landscape.
MENAFN08072024000045015682ID1108416223
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.