Sabine Keller-Busse talks over AI's influence on customer-bank interactions at UBS
(MENAFN) Artificial intelligence technologies are dramatically reshaping the interactions between customers and bank employees, according to Sabine Keller-Busse, head of local business at Swiss bank UBS. Speaking on Tuesday, Keller-Busse highlighted that this transformation is akin to patients visiting doctors with a precise understanding of their health issues. Similarly, bank customers are now leveraging AI technologies to propose their financial and investment ideas to banks. This shift signifies a fundamental change in the banking sector, driven by the enhanced availability of data facilitated by tools like ChatGPT. Keller-Busse emphasized the need for banks to recognize and adapt to the fact that customers are increasingly using these advanced technologies.
UBS has been proactive in integrating AI technology into its services and products. A notable example from last year involved a pilot project aimed at providing credit loans to small and medium-sized enterprises, which often face significant cash flow challenges. This initiative has enabled customers to secure loans rapidly, bypassing the traditional credit assessment procedures typically conducted by bank employees. This not only expedites the loan process but also eliminates the need for complex assessments for certain types of loans. Keller-Busse's remarks at the Point Zero Forum underscore the pivotal role of AI in transforming banking services, making them more efficient and responsive to customer needs.
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