Tyto Partners With Demand Generation/ABM Specialist
(MENAFN- PRovoke)
LONDON - technology agency Tyto has formed a partnership with demand generation and account-based marketing (ABM) specialist HUT 3, with the aim of helping clients integrate their PR and brand-building campaigns and demand generation activity.
The two agencies' new offer, Awareness2Demand, is informed by data and insights on European Technology and influencer trends from Tyto's proprietary Tech 500 and Relevance Index, and HUT 3's AI-powered intent modelling technology.
Awareness2Demand has been launched after new research from Tyto showing that 88% of sales, marketing and PR decision makers believe their departments should work more closely together, and that tackling this 'silo syndrome', could improve the efficiency of campaign planning and execution by an average of 45% while campaign ROI could be boosted by 40%.
The research – which surveyed 350 marketing, sales and PR professionals across France, Germany, Netherlands and the UK – also found that 35% say budget constraints are one of the top three greatest challenges they face.
Sian Gaskell, managing partner of content studio at Tyto, told PRovoke Media:“We're hearing more and more that clients – including US tech firms scaling into Europe – want to be able to work in a more integrated way; they want to build their brand and also to grow demand, and Awareness2Demand means we can support them to do both ends of that. If marketers or heads of comms work closely with the demand team, they can build a campaign model on a framework of tools and expertise that enables them to eliminate siloes.
“PR campaigns could have a lot more value if they were more aligned with the demand team and further into marketing, especially with pressure on budgets to do things more effectively and efficiently.”
HUT 3 founder and director Andy Johnson added:““Marketing silos lead to missed opportunities - opportunities to repurpose and share content, and to capitalise on measuring the impact of our collective activities. Tyto and HUT 3 both champion innovative agency models. This partnership perfectly embodies our combined expertise across all disciplines, enabling us to deliver the most effective results from Awareness2Demand programmes.”
Tyto and HUT 3 clients include Wasabi, Mozilla, Similarweb, OutSystems and Atos.
MENAFN02072024000219011063ID1108397043
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.