A First In The World From The New Generation E-Commerce Infrastructure: Marketing And E-Commerce In One Panel

(MENAFN- B2Press) ikas, the new generation e-commerce platform that enables SMEs and entrepreneurs to start e-commerce without the need for technical knowledge, introduced its new tool that increases the sales of users.

TURKEY - ikas, a new generation e-commerce platform that facilitates small and medium-sized enterprises and entrepreneurs to start e-commerce without the need for technical knowledge and develops technology solutions that accelerate the digital transformation of SMEs, introduced its new product Mars. Mars, the new product of the local initiative, is a first in the world by offering the opportunity to manage e-commerce and marketing processes from a central panel.

Mars, the new product of ikas, which has been developing products that facilitate the e-commerce and e-export processes of SMEs and entrepreneurs since 2017, offers the opportunity to manage e-commerce and digital marketing activities through a single panel. In this way, the platform, which contributes to time and cost savings in business processes, aims to increase the sales performance of businesses and increase business efficiency.

ikas Mars helps SMEs engaged in e-commerce to increase customer interaction and revenues by automating their marketing processes. On the other hand, e-commerce professionals can increase their sales conversion rates by creating segment-specific, personalised marketing content and campaigns with Mars. All marketing and e-commerce activities can be tracked transparently with detailed reporting features.

Emphasising that the Mars platform is a revolutionary product that they have shaped in line with the needs of businesses, ikas Mars Project Manager Serpil Dursun said, "We strive to do better every day in the field of e-commerce and to be a partner in the story of our users. Our new tool Mars is the latest product of this innovative perspective. We believe that with Mars, our users will have all the support and resources they need to gain competitive advantage in the digital world. We are determined to support our users with Mars, our smart and cost-effective e-commerce and marketing solution, and to create e-commerce success stories from Turkey."

Mars, which offers an integrated panel with segments that make it easy to create customer segments and automations that make it possible to design smart workflows, enables the development of automated campaigns based on customer behaviour with e-mail, SMS and pop-up campaign automations. Business owners can design impressive pop-ups in minutes with Mars' ready-made templates and easily use the designs in customised e-mail lists. Mars, which helps SMEs and entrepreneurs to strengthen customer relations by customising their e-mail and SMS campaigns, also offers special tools for business owners who want to implement affiliate marketing strategies with influencer collaborations.

Founded in 2017 by Mustafa Namoğlu, Tugay Karaçay, Ömercan Çelikler and Umut Ozan Yıldırım, ikas was selected for the Deloitte Technology Fast 50 programme in 2023 and ranked among Turkey's 50 fastest growing technology companies. ikas completed its Series A investment round at the beginning of April with an investment of USD 20 million, led by IFC (International Finance Corporation) and Re-Pie Portfolio, a World Bank institution. The investment was the highest investment in a Turkish technology startup by IFC, which has been supporting private sector development in Turkey for more than 50 years and has invested approximately $11 billion in the last decade alone.

Contact: Tülay Genç | [email protected] | +31 30 799 6022

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