(MENAFN- GetNews) The Made in Italy project for an immersive platform for events around the world
Venice, Italy -
In an innovative leap for the trade show industry, Italian entrepreneur Giancarlo Moscardi has launched UFair TV, a platform set to transform the way trade shows are experienced worldwide. This groundbreaking project allows users to explore trade shows and expos from around the globe from the comfort of their office, home, or while traveling, through an app, PC, or smart TV.
UFair TV , short for Unlimited Fair, offers a seamless interface similar to
that of
a smart TV, enabling users to search for events by location, type, and date. It provides real-time mapping of trade shows
happening both
in Italy and internationally, offering a comprehensive overview of each event, including details on location, logistics, schedules, number of exhibitors, and related promotional videos.
The platform's developers highlight its unprecedented capabilities: "By entering a single event, users can access detailed information about the fair, including exhibitor profiles, videos, catalogs, and technical information. There are no limits on space, hence the name Unlimited Fair," Chiara Famea explains.
The project, which took nearly two years to develop, aims to create a unique synergy within the trade show world. It supports events and expands
their
reach by offering a visibility extension service, allowing participating companies to maintain their presence and engagement long after the physical event has ended.
UFair TV was launched at the Venice Boat Show, symbolically linking its expansive capabilities to the vastness of the sea. This innovative approach is expected to capture a significant
share of a market
that has been rapidly growing since the Covid-19 pandemic. The global events and exhibitions market, valued at approximately $45.34 billion in 2024, is projected to reach $54.9 billion by 2029, with a compound annual growth rate (CAGR) of 3.9%.
As corporate spending on marketing and investments in new event technologies continue to rise, UFair TV stands poised to revolutionize the trade show experience. By making these events instantly accessible and globally available, it promises to transform the industry, creating a new paradigm for commercial engagement and productivity.
For more information, visit
UFair TV
or contact Ms. Chiara Famea at ... or phone 347-868-0960.
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