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The Kickback powered by Xfinity
ATLANTA, GEORGIA, UNITED STATES, June 17, 2024 /EINPresswire / -- The Kickback , an award-winning entertainment, media, and educational platform owned by Cxmmunity Media, is thrilled to announce a new strategic partnership with the country's largest Internet Service Provider Xfinity . This transformative alliance is set to curate high-energy moments and create valuable opportunities within the gaming and esports communities, with a special focus on empowering the next generation of students at Historically Black Colleges and Universities (HBCUs).
Over the coming months, the 2024 Kickback Tour, powered by Xfinity, will include on-campus educational panels, gaming events, and musical performances. The tour aims to inform and educate students about gaming and esports career paths, while showcasing the speed and reliability of Xfinity internet to power the Kickback gaming tournaments.
Ryan Johnson, CEO of Cxmmunity Media, stated, "We are incredibly excited about this partnership with Xfinity. Our shared commitment to supporting HBCU students and providing them with real-world opportunities is at the heart of this collaboration. I look forward to merging our efforts in creating energizing, educational, and entertaining environments for the next generation of diverse leaders in the gaming community."
For The Kickback, this collaboration deepens its mission of connecting diverse communities with educational and career opportunities in gaming, while adding the strength of Xfinity's online connectivity. This partnership, through Project UP, Comcast's $1 billion commitment to digital equity and economic mobility, also extends Comcast's support of The Cxmmunity Foundation, the mission-led nonprofit arm of Cxmmunity Media while delivering a fast, reliable network to ensure its customers receive the best gaming experience.
“Comcast has a long history of investing in communities, aiming to bridge the digital divide across the country,” said Mark Cruz, Senior Director of Brand Partnerships at Xfinity.“This partnership with Cxmmunity is another way we're investing – not only in historically Black colleges and universities – but in the futures of their students. In a world where connections mean more than ever, Xfinity is there to help make those connections happen.”
The first major activation of this partnership will take place in July during Dream Con . Dream Con is Texas's only Black-owned anime and gaming convention, with a kickoff event hosted by anime and cosplay-themed brand Trap Sushi. There, The Kickback will team up with Xfinity, to offer extensive networking opportunities.
The 2024 Kickback tour powered by Xfinity aims to expand upon last year's event held in Atlanta, which attracted a highly-engaged audience within the diverse gaming community. The event was also recognized by the Atlanta chapter of the American Marketing Association for the Best Gaming & Esports Branded Integration of 2024.
For upcoming news about the next Kickback events in Washington D.C. (September) and Atlanta (December), visit thekickback.
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About The Kickback and Cxmmunity Media
The Kickback is an award-winning entertainment, media, and educational platform streamed online with in-person event extensions that drive lasting change across the community, with a focus on underrepresented college and high school students. The Kickback's inaugural event held in 2023 attracted a highly-engaged audience which showcased the immense interest within the diverse gaming community for live experiences that provide learning and networking opportunities. The event was also recognized by the Atlanta chapter of the American Marketing Association for the Best Gaming & Esports Branded Integration of 2024. This media property is owned and operated by Cxmmunity Media (CXM), a pioneering media-tech company founded by visionary entrepreneurs Ryan Johnson and Chris Peay. CXM is on a mission to cultivate a vibrant ecosystem designed to future-proof diversity in gaming and anime, redefine the landscape of the creator economy, and elevate the global digital entertainment industry. Beyond its core focus in gaming, Cxmmunity Media is a nexus of culture, lifestyle, and live immersive experiences. Through captivating content creation, community empowerment initiatives, and next-level collaborations, CXM delivers tailored advertising and marketing solutions across diverse gaming and entertainment platforms, fostering authentic connections with dynamic, youthful audiences worldwide.
About Xfinity
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit for more information.
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Xfinity
Comcast Corporation
Camillia Travia
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Christa Smith
Cxmmunity Media
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