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Matcha Tea Market
Allied market Research Unveils Insights
Allied Market Research publishes a new report titled "Matcha Tea Market by Product Type, Nature, Form, and Sales Channel.” - Allied Market Research
WILMINGTON,NEW CASTLE, DELAWARE, UNITED STATES, June 6, 2024 /EINPresswire / -- According to a new report published by Allied Market Research, titled,“Matcha Tea Market by Product Type, Nature, Form, and Sales Channel: Opportunity Analysis and industry Forecast, 2021–2027,” the global matcha tea market size was valued at $2,454.3 million in 2019, and is projected to reach $4,480.5 million by 2027, registering a CAGR of 7.1% from 2021 to 2027.
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Matcha tea is a type of green tea prepared from the leaves of the Camellia sinensis plant. The process involves picking young tea leaves and grinding them into a vibrant green powder. Available in powder and liquid forms, matcha tea has become easily accessible through various distribution channels, including online stores, supermarkets, hypermarkets, and foodservice establishments. The market has seen an uptick in the popularity of ready-to-drink matcha tea among consumers. The global matcha tea market analysis includes an examination of regional and global trends, key players, and market segments.
Regional Analysis:
- North America (U.S., Canada, Mexico)
- Europe (Germany, France, UK, Italy, and rest of Europe)
- Asia-Pacific (China, India, Japan, ASEAN, South Korea, and rest of Asia-Pacific)
- LAMEA (Brazil, Saudi Arabia, South Africa, Turkey, and rest of LAMEA).
Key Market Trends:
- Flavored Segment Growth:
- The flavored segment is expected to grow at the highest CAGR during the forecast period.
- Increased consumer demand for various flavors of matcha tea, such as apple, ginger, mint, and cinnamon-infused matcha.
- Flavored matcha tea offers additional health benefits from spices, herbs, and fruits, providing diverse taste options.
- Organic Segment Dominance:
- The organic segment is anticipated to grow at the highest CAGR.
- Rise in health-conscious consumers and increased awareness of health benefits associated with organic matcha tea consumption drive this growth.
- Online Store Dominance:
- The online store segment is expected to grow rapidly.
- Increased use of online platforms for matcha tea purchases due to easy accessibility and the availability of different brands.
- Online platforms provide detailed product information, dosage directions, and ingredients, contributing to consumer preference.
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Product Type:
- The regular segment held the highest market share in 2019.
- Expected to grow at a CAGR of 6.6% from 2021 to 2027.
Nature Segment:
- The conventional segment accounted for the highest market share in 2019.
- Estimated to exhibit a CAGR of 6.8%.
Form:
- The powder segment dominated the market in 2019.
- Likely to grow at a CAGR of 6.8%.
Sales Channel:
- The online store segment led the market in 2019, in terms of share.
- Projected to register a CAGR of 9.7%.
Regional Dominance:
- Asia-Pacific occupied the maximum share in the matcha tea market in 2019.
- Expected to continue dominating the market during the forecast period.
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Key Players
AOI Tea Company, Ikeda Tea World, Unilever, The Hain Celestial Group Inc., ITO EN Ltd., Encha, Grace & Green, Green Foods, TATA Consumers Products Ltd., and Marukyu Koyamaen.
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About Us
Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.
We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.
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Allied Market Research
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