Little Moons Hires Current Global To Drive Middle East Growth
(MENAFN- PRovoke)
DUBAI - Mochi ice cream company Little Moons has appointed UAE-based Current Global MENAT as its integrated communications agency in the Middle East, as it seeks to grow the brand in the region.
Since its launch in the UK in 2021, the snackable ice cream pioneer has become the fastest-growing ice cream brand globally.
Current Global will work with Little Moons to deliver integrated communications programmes, with the aim of engaging key media and influencers for greater brand visibility in the region.
Little Moons senior trade marketing manager Amelia Butler said:“We were in search of a modern, integrated creative partner to help us get as many eyeballs on our brand as possible, and the Current Global team stood out as the perfect fit. We look forward to working together as we grow the Little Moons brand across the Middle East.”
Current Global MENAT managing director Peter Jacob added: “We immediately knew this was a brand and a client that matched our mindset. Across the pitch process, the team did a lot of testing of the product in the name of research and on top of that, it's a great story with two passionate founders driving the business forward where communications is at the centre of the business. We can't wait to get started.”
Little Moons joins
Dubai Holding Entertainment, Riyadh Air, Heinz, Al Habtoor Motors, Five Guys and New Balance on Current Global MENAT's client roster.
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