(MENAFN- Trend News Agency) Mastercard held its annual year-end press conference at the JWMarriott Hotel with the participation of Avşar Gürdal, MastercardGeneral Manager for Turkey and Azerbaijan, Mehmet Gülez, VicePresident of Mastercard Advisors for Turkey and Azerbaijan, andEmil Zeynalov, country manager for Azerbaijan.
The world is constantly changing and progressing towardsdigitalisation, and Mastercard is one of the main participants inthe digitalisation process in Azerbaijan and offers variousfinancial solutions for the convenience of customers in order toincrease the volume of cashless payments and improve financialliteracy.
At the press conference Mastercard discussed important aspectsand innovations in the field of payment technologies and financialservices, presented innovative projects and programmes aimed atimproving the availability of financial services in Azerbaijan. Theissues related to security measures taken by Mastercard to protectcustomer data and prevent fraud in online and offline spheres werealso touched upon.
Mastercard General Manager for Azerbaijan and Turkey AvşarGürdal noted at the press conference that the Azerbaijani market isone of the most strategic ones and consumers in Azerbaijan have aspecial specificity. The process of adaptation of any newtechnology in Azerbaijan is much faster than in any other market inthe world. Of course, the role of the regulator - the Central Bankof Azerbaijan, which actively supports all innovations. As a resultof this trend, the level of digitalisation in Azerbaijan hasalready reached 31%, compared to 5% only 8 years ago)).
"Mastercard continues to work in Azerbaijan with local financialinstitutions to create and develop financial solutions and improvefinancial literacy. In particular, cooperation with Azericard, therebranding of the largest cinema chain in "CineMastercard", theexpansion of Masterpass service coverage, investments intokenisation - all this proves our commitment to the process ofintroducing the latest technologies in Azerbaijan to developfinancial inclusion," Emil Zeynalov, Mastercard's representative inAzerbaijan, said during the press conference.
"Our goal for 2024 is to deepen cooperation, transfer ourknowledge and experience in the field of information services,which we have acquired worldwide, in order to contribute to makingAzerbaijan a regional centre for the field of informationservices," said Vice President of Mastercard Advisors for Turkeyand Azerbaijan Mehmet Gülez
The speakers also spoke about the current state and prospects ofe-commerce development in Azerbaijan with the use of Mastercardpayment technologies, as well as announced plans for furtherdevelopment in the Azerbaijani market and strategic directions ofactivity in the coming years.
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