Edelman Names Asia-Pacific Leads For Influencer And Business Marketing
Date
10/9/2023 3:14:21 AM
(MENAFN- PRovoke)
SINGAPORE -
Edelman has named new leads for its influencer and business marketing practices in Asia-Pacific, respectively.
Alyssa Soh (pictured) arrives from X (formerly Twitter), where she was head of branded content and creators, to lead influencer marketing in the region. Meanwhile, Simon Murphy is promoted to head of business marketing, after six years with the firm.
Soh, who reports to
Edelman global head of influencer marketing Tyler Vaught, spent almost nine years at Twitter, prior to which she worked at Google. She is tasked with scaling Edelman's influencer marketing offering across the region, establishing an exemplary body of work, and fortifying Edelman's position as a market leader.
Murphy joined the firm in Hong Kong as head of corporate in 2017, before relocating to Melbourne in 2022 to become regional head of corporate innovation and global client lead. Reporting to Joe Kingsbury, Edelman's global chair of B2B marketing, Murphy will lead Edelman's specialized B2B offering, focused on driving reputation, business demand and revenue growth for B2B clients across the region.
“I believe leveraging Edelman's established and trusted position in the global communications industry, as well as its comprehensive suite of solutions, will allow us to innovate in this market – enhancing our work with both brands and creators to create meaningful content and trusted connections with their audiences across owned, paid and earned channels," said Soh.
The new appointments come after Edelman laid off 4% of its global workforce
earlier this year.
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