Influence 100: Campaign Showcase
Date
7/19/2023 3:05:43 AM
(MENAFN- PRovoke)
LONDON - In a new addition to the Influence 100 report, PRovoke Media's annual listing and survey of the world's most influential in-house communicators, a selection of this year's cohort have chosen their favourite PR and marketing campaigns of recent times.
Ten members of this year's Influence 100, based across the US, EMEA and Asia Pacific, have selected work ranging from campaigns for some of the world's biggest consumer brands, to impactful programmes for charities, NGOs and governments, and exceptional B2B campaigns.
The campaign picks come from: Abhinav Kumar, TCS chief marketing and communications officer; Dominic Redfearn, global brand and communications director at Diageo; Lorenza Pigozzi, head of communications and external relations at Fincantieri; Bayer's public and government affairs head Matthias Berninger; Nevashnee Naicker, head of corporate communications at Anglo American; Vedanta's director of communications, PR and branding Ritu Jhingon; Pfzier chief corporate affairs officer Sally Susman; McDonald's CCO Sandy Rodriguez; Torod Neptune, chief communications officer at Medtronic; and Valerie Tan, head of PR, social media and internal communications at Emirates.
In commenting on her selection, Naicker said:“My first observation is that the overall quality of PR campaigns is increasingly on the rise, and I think our whole industry should be commended for this.”
A campaign showcase , with links to videos and overviews of the work, can be found here .
The full
influence 100 report , with profiles of all 100 influencers,
demographics , and insights including their
budgets
and main areas of spend, how they work with agencies,
diversity and the future challenges of the cco and cmo roles, including ai,
can be found
here .
This year's report includes the Influence 100's views on the
pr agencies they most admire , how they think PR agencies need to evolve; the
brands that have managed their reputations best and worst
over the past year; and the political leaders who have communicated best, and worst.
The Influence 100 also names 20 'rising stars' of in-house communications, and the crossover stars who have moved from marketing and communications roles into broader business management.
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