(MENAFN- The Peninsula) By Sanaullah Ataullah | The Peninsula
Lulu Hypermarket chain in cooperation with the Italian Trade Agency (ITA) — the Trade Promotion Section of the Italian Embassy in Qatar — has launched a new promotion of Italian food products.
The promotion entitled 'Festive Season, Enjoy the Best of Italy' aims to celebrate the festive season and to boost the sales of Italian food products in Qatar in collaboration with Lulu Hypermarkets. The promotion was inaugurated by Ambassador of Italy to Qatar H E Alessandro Prunas at Lulu Hypermarket, Abu Sidra branch.
The inaugural ceremony was also attended by Italian Trade Commissioner to Qatar, Augusta Smargiassi; Regional Director of Lulu Hypermarkets in Qatar, Shaijan M O; officials from the ITA and the Italian Embassy in Doha, and many dignitaries from the retail sector.
The promotional campaign will continue until December 30, which would give the opportunity for shoppers to discover Italian excellence in the food sector, and of course this will encourage the consumption of Italian products.
The new promotion showcases many kinds of products such as dry groceries, canned vegetables, pasta, rice, cheese and dairy products, biscuits, coffee, olive oil, fresh fruit and vegetables, chocolate, sauces, spices, and condiments, among many more.
It is an initiative designed to promote and taste a wide range of Italian products, while telling the unique story of the extraordinary Italian gastronomic heritage. Irrespective of the nationality, commonly people eat Italian food because it is healthy, of high quality, and meets safety and environmental standards.
Consistent year-on-year growth in the export of Italian agro-food to Qatar despite global difficulties caused by the pandemic has been the major indicator of recognition of quality and excellence of Italian products.
Ambassador of Italy to Qatar H E Alessandro Prunas, said:“The festival is impressive as it is being held in the largest Lulu outlets in the world. I am very happy to see so many Italian products showcased under the festival.”
He said that Italian Trade Agency in Doha through Italian farmers' association 'Coldiretti' established fruitful relations with Lulu accelerating the export of agricultural produce to Qatar.
“The cooperation enabled Lulu to access the Italian agricultural produce directly from the farmers' association without middlemen benefiting largely to consumers. This also allows bringing those brands of high quality to promote in Qatar market. The cooperation is a win-win situation for all parties – Coldiretti, Lulu and consumers in Doha,” said the Ambassador.
He said that the initiative of hosting Italian food festival in Lulu outlets will continue in future.“We will keep holding the festival regularly. Lulu opened its business hub in Milan city of Italy which means that the relationship will be enhanced further.”
He said that the figures showed that the import of agro-food products from Italy to Qatar is growing steadily, thanks to Lulu for playing key role in this regard.
“Most of Italian products in Qatar are organic. We have very strict certification process in Italy to ensure the authenticity of organic products,” said the Ambassador.
“There has been a surging demand and recognition for the products of Italian origin. This is an opportunity for promoting excellent Italian products in Qatar. Thanks to the efforts of Italian Trade Agency,” said a Lulu official.
He said that Italian food products are very popular in our market and other markets across the world for its excellent quality, highest safety standards and wide varieties and there is an ever-increasing demand for good quality Italian food products in Qatar and in the region.
“Since we started trade relations with Italy, we have been able to take our partnership forward by bringing in the most authentic Italian food products to Qatar. In addition, we have been able to bring all functional food categories – gluten free, organic and other healthy ranges,” said the official.
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