As the UAE turns 50, Emirates NBD, a leading banking group in the Middle East, North Africa and Turkey (MENAT) region, marks this golden milestone with a fitting tribute to the stellar achievements and progress of the nation over the last five decades: the UAE's own constellation, launched in collaboration with Dubai Astronomy Group.
With a distinctive shape of the UAE map, The Emirates Constellation is formed by seven stars, representing the seven emirates of the UAE. The constellation was revealed to UAE citizens and residents at Expo 2020 Dubai's Opportunity Forum on the eve of the UAE's 50th national day. UAE residents will have the opportunity to view The Emirates Constellation by visiting Dubaiastronomy.com. They are also invited to visit Emiratesnbd.com/constellation where they can select one of the seven stars in the constellation and pay a tribute to the UAE in the Year of the 50th.
As part of its golden jubilee celebrations, the banking group has launched a video campaign that pays tribute to the role that stars played historically in guiding nomadic Bedouins in the vast desert and charts the successful trajectory of the UAE over the last 50 years, including becoming the first Arab country to reach Mars.
The video campaign recalls the visionary words of the UAE's founding father, Sheikh Zayed bin Sultan Al Nahyan:“He who does not know his past cannot make the best of his present and future” and captures the foresight, ambition and innovative spirit of the UAE as it continues to make remarkable progress in every field, including becoming one of the happiest nations of the world.
Commenting on the campaign, Moadh Bukhash, Chief Marketing Officer at Emirates NBD said,“Inspired by the UAE's sky-high ambition and many successes, our campaign gifts the people of the UAE ' The Emirates Constellation', a special place among the stars for our wonderful nation as it turns 50. The UAE has achieved so much in just five decades and guided by our founding fathers and the wise leadership of the the UAE, we hope that The Emirates Constellation will guide our future and inspire our people to continue to reach for the stars.”
Dr Hasan Al Hariri, President, Dubai Astronomy Group added,“We have been very excited to partner with Emirates NBD on this wonderful initiative that symbolically brings together the UAE's past and its future. The Emirates Constellation is a representation of our progress, hope, unity and future Being an idea that no country has implemented before, we had a challenging task on our hands. Our team mapped out the sky and existing constellations to identify the shape of the UAE map and selected visible stars that would render its outline. We are delighted to have played a part in this fitting tribute to the UAE's golden anniversary.”
About Emirates NBD :
Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENAT (Middle East, North Africa and Turkey) region with a presence in 13 countries, serving over 14 million customers. As on 30th September 2021, total assets were AED 699 Billion, (equivalent to approx. USD 190 Billion). The Group has operations in the UAE, Egypt, India, Turkey, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 906 branches and 4,084 ATMs / SDMs.
Emirates NBD Group serves customers, businesses, governments and institutions with a range of financial products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations.
The Group is a key participant in the global digital banking industry with 94% of all financial transactions and requests conducted outside of its branches. The Group also operates E20., a digital business bank for entrepreneurs and SMEs and Liv., the lifestyle digital bank for millennials. Emirates NBD is an active participant and supporter of the UAE's main development and sustainability initiatives, including financial literacy and the inclusion of people with disabilities. Emirates NBD Group is a Premier Partner and the Official Banking Partner for Expo 2020 Dubai.
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