(MENAFN- The Peninsula) The Peninsula
Doha: Hyundai is again taking people on journey to discover the spirit of holy month of Ramadan, producing a series of short films to share across the Middle East and North Africa.
For this year, the chosen theme is ‘Together on the Path of Blessings', with stories that show Ramadan blessings are for everyone regardless of circumstances, and even in difficult times. Skyline Automotive W.L.L., is the official distribution partner of the Hyundai Motor Company in the State of Qatar.
Each film in the series will show a family experiencing difficult times; for one, a father and son feel the loss of a wife and mother who has passed away, while for another family the father is sick in hospital.
Audiences will follow the families during preparations for Ramadan, during the holy month, and for Eid Al Fitr, discovering how they enjoy quality time together, and showing that there are always reasons to be thankful in life.
Mike Song, Hyundai's Head of Operations for the Middle East and Africa said that Ramadan is a very special time in the Middle East, and we want to recognise that for our customers and for communities.
'The holy month is a time for reflection and thought, as well as a time for family and friends to share special moments with each other. For this year's theme, we wanted to consider what those moment really mean. It is very easy, when we face difficult times, to think about what is missing from life. These stories invite us to thing about what we have, rather than what we do not, and to understand that even when life is hard, we are still blessed and still have reason to give thanks, said Song.
Hyundai has made a tradition of producing a special film series for Ramadan in the Middle East, sharing simple, heart-warming stories as television spots and through social media.
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