(MENAFN- NewsBytes)
Alyque Padamsee, popular theater and advertising personality, dies
17 Nov 2018
Alyque Padamsee, the popular advertising and theater personality died on Saturday, reports said. He was 90 years old.
Photographer/producer Atul Kasbekar took to Twitter to share the news. He recalled Padamsee gave him his early breaks in advertising photography.
"Ever grateful for the break and opportunity. RIP Sir," Kasbekar wrote.
Padamsee was best known for playing Muhammed Ali Jinnah in the film 'Gandhi'.
Padamsee built over a 100 brands, wrote a best-selling book
AD Guru
Padamsee served as Chief Executive of Lintas India for 14 years, and made the company one of the top leading agencies in the country.
Later, he became the Regional Co-ordinator of Lintas South Asia.
He was fondly called the 'Brand Father of Indian advertising' and is said to have built over 100 brands.
He also authored a best-selling book 'A Double Life'.
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