(MENAFNEditorial)
Discount pharmacies continued to impact sales in 2014 with fragrances experiencing slow current value growth of 1% in 2014. Priceline and the My Chemist Group increased their share in Australia and drew consumers to their stores with the offering of premium fragrances at mass prices. Furthermore awareness about the price differentials of local and international prices resulted in consumers turning to the online channel for lower prices with sites such as Strawberry.net gaining popularity over the review period.
Competitive Landscape
Coty Australia retained its leading position in fragrances in 2014 with a 12% value share benefiting from the distribution of popular fragrances from Calvin Klein and Marc Jacobs in Australia. Coty Australia owns brands across mass and premium and carries numerous celebrity fragrances in its portfolio including those of Jennifer Lopez and Sarah Jessica Parker. Coty Australia successfully launched a number of new fragrances in 2014 including Marc Jacobs Daisy Dream Calvin Klein Reveal and Chloe Love Story.
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Industry Prospects
Fragrances is anticipated to record a marginal value CAGR at constant 2014 prices over the forecast period. Value will be threatened by parallel imports online retailing and aggressive price promotions with consumers now able to buy premium fragrances at largely discounted prices. Competition will be strong between discount pharmacies department stores and online retailers with consumers expected to be value driven and search for the lowest prices possible.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Fragrances industry in Australia our research will save you time and money while empowering you to make informed profitable decisions.
The Fragrances in Australia market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Fragrances in Australia?
* What are the major brands in Australia?
* What pricing movements are seen across premium and mass fragrances?
* What are the key product development trends?
* How are sales of unisex fragrances performing?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
FRAGRANCES IN AUSTRALIA
Euromonitor International
June 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2009-2014
Table 2 Sales of Fragrances by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Fragrances: % Value 2010-2014
Table 4 LBN Brand Shares of Fragrances: % Value 2011-2014
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2011-2014
Table 7 Forecast Sales of Fragrances by Category: Value 2014-2019
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2014-2019
L'Oreal Australia Pty Ltd in Beauty and Personal Care (australia)
Strategic Direction
Key Facts
Summary 1 L'Oreal Australia Pty Ltd: Key Facts
Competitive Positioning
Summary 2 L'Oreal Australia Pty Ltd: Competitive Position 2014
Procter & Gamble Australia Pty Ltd in Beauty and Personal Care (australia)
Strategic Direction
Key Facts
Summary 3 Procter & Gamble Australia Pty Ltd: Key Facts
Competitive Positioning
Summary 4 Procter & Gamble Australia Pty Ltd: Competitive Position 2014
Executive Summary
Beauty and Personal Care Sees Steady Growth in 2014
Beauty Gadgets Become More Popular
Competition Heats Up With the Arrival of Sephora
Multifunctional Benefits Remain Key in New Product Developments
Forecast Period To Be Driven by Innovation
Key Trends and Developments
French Beauty Retailer Sephora Enters Australia
Consumers Enhance Beauty Regimes With Gadgets and Devices
Australia Considers A Ban on Animal Testing
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 5 Research Sources
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