(MENAFNEditorial)
Home insecticides in Finland remained rather steady although its sales marginally declined in 2014. It is also noteworthy that the demand for home insecticides is seasonal and sales peak in warmer months especially in summer. Consumers in Finland demand efficient products in their quest to get rid of insects. However while many consumers are still ready to purchase premium products an increasing number of them also compare the prices of different home insecticides and opt for special offers and more affordable products in times of economic downturn.
Competitive Landscape
Transmeri Oy Ab continued to dominate value sales with a 90% share in 2014. The company has firmly established its lead with its well-known Raid brand. Raid has a long history in the Finnish market and is a household name. The company also markets the Baygon brand which also enjoys great distribution and boasts a large selection.
Industry Prospects
Home insecticides will continue to be necessities but will also struggle with maturity over the forecast period as there is little room for development. Sales will also remain seasonal peaking in the warmest months in summers when the number of insects increases. Should manufacturers invest in more innovative product development such as new formats or for example more electric insecticides as well as more premium products this would help to boost sales. In addition in the near future consumers in Finland will continue to compare prices and it is probable that they will opt for more affordable ones given the economic downturn.
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Report Overview
Discover the latest market trends and uncover sources of future market growth for the Insecticides industry in Finland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Insecticides industry in Finland our research will save you time and money while empowering you to make informed profitable decisions.
The Insecticides in Finland market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Insecticides in Finland?
* What are the major brands in Finland?
* Which type of insects (eg. ants mosquitoes flies cockroaches etc) are most prevalent in Finland?
* What are the key new product launches in the insecticides market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
HOME INSECTICIDES IN FINLAND
Euromonitor International
March 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Insecticides by Category: Value 2009-2014
Table 2 Sales of Home Insecticides by Category: % Value Growth 2009-2014
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value Breakdown 2009-2014
Table 4 NBO Company Shares of Home Insecticides: % Value 2010-2014
Table 5 LBN Brand Shares of Home Insecticides: % Value 2011-2014
Table 6 Forecast Sales of Home Insecticides by Category: Value 2014-2019
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019
Transmeri Oy Ab in Home Care (finland)
Strategic Direction
Key Facts
Summary 1 Transmeri Oy Ab: Key Facts
Summary 2 Transmeri Oy Ab: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Transmeri Oy Ab: Competitive Position 2014
Executive Summary
Unstable Economy Hampers Value Sales
Value-added Products Compete Against Private Label
International Companies Lead Sales
Consumers Head To Retailers That Offer the Best Deals
Improving But Modest Growth Predicted
Key Trends and Developments
Unemployment Increases in Finland
Manufacturers Improving Formulas To Reflect Greener Values
Private Label Continues To Benefit From the Unstable Economy
Market Indicators
Table 8 Households 2009-2014
Market Data
Table 9 Sales of Home Care by Category: Value 2009-2014
Table 10 Sales of Home Care by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Home Care: % Value 2010-2014
Table 12 LBN Brand Shares of Home Care: % Value 2011-2014
Table 13 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 14 Distribution of Home Care by Format: % Value 2009-2014
Table 15 Distribution of Home Care by Format and Category: % Value 2014
Table 16 Forecast Sales of Home Care by Category: Value 2014-2019
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 4 Research Sources
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