Google Play Store

UK Web PTI Rankings (October 2025)

Web

UK CTV PTI Rankings (October 2025)

Roku

Samsung Smart TV

Amazon Fire TV

Apple TV

Download the full rankings here.

Pixalate's data science team analyzed 28 billion+ global open programmatic ad impressions across over 17 million mobile apps, Connected TV apps, and websites in October 2025 to compile this report.

Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT or ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and more. The Publisher Trust Index spans rankings for 235+ countries across all four global regions: North America, EMEA, APAC, and LATAM, and provides breakdowns by 20+ different IAB taxonomy categories.

Built on Pixalate's Media Rating Terminal (MRT), which includes Bundle ID Verification, Ad Fraud Risk Ratings, Monthly Active Users (MAU), and more, the Publisher Trust Index offers clear, consistent rankings. Publisher Trust Index: Methodology.

Download the Reports

• United States (U.S.)
• UK
• Germany
• Japan
• Brazil
  

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).

DISCLAIMER

The content of this press release, and the UK October 2025 Publisher Trust Index (PTI) Ranking Report (the 'Report'), reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across in the time period studied. Per the Media Rating Council (MRC),“'Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” Where the traffic characteristics are suggestive of deliberate intent to mislead, such IVT is often referred to as“ad fraud.” Also per the MRC,“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”

Nina Talcott
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