Tuesday, 02 January 2024 12:17 GMT

Fleishmanhillard Names EJ Kim Global Managing Director Of True Global Intelligence


(MENAFN- PRovoke) NEW YORK - FleishmanHillard has appointed EJ Kim global managing director of True Global Intelligence, the agency's research, analytics and intelligence consultancy.

A seasoned strategist, Kim brings deep experience building and scaling insights and analytics functions into consulting-grade capabilities. Most recently executive VP and head of Nexus, Weber Shandwick's global analytics and innovation hub, she has also co-founded NNABI, a science-backed wellness brand focused on perimenopause care.

In her new role, Kim will oversee FleishmanHillard's intelligence team, which blends proprietary measurement frameworks, AI-powered tools and consulting-grade analysis to help clients drive growth, shift perception and prove value across the communications cycle.

Kim succeeds Matt Groch, who has taken on a new role with FleishmanHillard advancing the agency's technology strategy and innovation agenda. Groch is leading the development of next-generation tech solutions that support the firm's global data, analytics and intelligence capabilities.

“EJ's appointment reinforces our commitment to have intelligence sit at the center of how we work and deliver value for clients,” said JJ Carter, FleishmanHillard president and CEO.“We are embedding data-driven insight and advanced analytics in every aspect of our business, guiding smarter decisions, sharper strategy and more meaningful outcomes. With EJ's leadership, True Global Intelligence will power our ambition to help clients navigate complexity, seize opportunity, anticipate change and achieve results that matter.”

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