Wuyue Change Cultural Media Co., Ltd.: A Powerhouse Team For Film And Game Soundtracks

(MENAFN- GetNews) In August 2025, Guizhou Wuyue Change Culture Media Co., Ltd. (hereinafter referred to as“Wuyue Change”) was honored with the title of“Guizhou Provincial Enterprise 'Reform Pioneer Team'” by the Reform Office of the CPC Guizhou Provincial Committee, drawing widespread industry attention. This recognition stems from the company's years of persistent exploration and breakthroughs in intangible cultural heritage preservation, cultural innovation, and commercial practice.

Co-founded by Dong ethnic youth Yang Xiangni and Lan Tongqun, the company's team members hail from core Dong Grand Song heritage regions including Liping County, Congjiang County, and Rongjiang County in Qiandongnan Prefecture, Guizhou. Guided by its mission to“protect, preserve, and develop intangible cultural heritage like Dong Grand Song,” the company employs modern operational models to deepen the integration of ethnic music with contemporary art. It specializes in providing original soundtracks, sound design, and integrated audio solutions for film, television, gaming, and brand sectors.

The company is supported by a professional team and advisory board featuring experts across multiple fields, including Li Xiaobing, Director of the Computing Arts Branch of the China Computer Federation; Wu Bixia, a leading figure in contemporary ethnic vocal music; and Gong Linna, founder of China's New Art Music movement. This advisory body guides the company's scientific development. The management team comprises cross-disciplinary talents including researchers from the Guizhou Provincial Key Laboratory of Public Big Data, ethnic music arrangers, intangible cultural heritage inheritors, and senior accountants, ensuring real-time oversight of technological R&D, talent allocation, and risk management. Core performers are graduates of Guizhou University's College of Music with specializations in ethnic music, possessing solid professional expertise and extensive performance experience.

Since its inception, Wuyue Changge has steadfastly pursued its mission, actively exploring pathways to integrate ethnic music with modern technology. The company has contributed to the soundtracks of renowned films and games including Ne Zha 2 and Honkai: Star Rail, garnering significant attention for its exceptional artistic expression and innovative capabilities.

The company's formation followed six years of entrepreneurial practice, with its foundational groundwork laid during the first two years prior to official establishment. In 2023, Cai Jinhuan, Business Cooperation Lead at miHoYo, connected with Wu Yue Chan Ge's founder Yang Xiangni through Bilibili, leading to their collaboration on the soundtrack for Honkai: Star Rail. Following its launch, the game topped global download charts, with its musical style receiving widespread acclaim. In August 2024, after multiple unsuccessful attempts to compose for Ne Zha 2, musician Yang Rui stumbled upon a Bilibili video featuring Wuyue Changan performers singing original Dong Grand Songs. She immediately invited the team to collaborate. The bright yet restrained tones of the Dong Grand Songs perfectly aligned with the film's“Bao Lian in Bloom” storyline, becoming a defining element of the movie. Yang Rui also traveled to Guizhou University's School of Music to rehearse with the Dong singers, deepening their collaboration.

Wuyue Changan's soundtrack not only achieved commercial and critical success but also made significant cultural and social impacts. Their film score propelled Ne Zha 2 to surpass 15.9 billion yuan at the box office, earning the team 10 CCTV features within six months. The game soundtrack propelled Honkai: Star Rail to over 100 million global downloads, ranking among the top three worldwide charts; the original suite Cicada Song garnered over 40 million views across platforms like Bilibili, Xiaohongshu, and Douyin; commercial performances expanded from nationwide to global stages, spanning over ten countries across four continents.

The success of Dance Music Cicada Song not only epitomizes the innovative transformation of Guizhou's ethnic enterprises but also exemplifies the integration of traditional Chinese culture with modern industries. Moving forward, the company will continue to deepen its commitment to intangible cultural heritage innovation and international dissemination, ensuring the enchanting melodies of Dong Grand Song resonate across global stages.

Honkai: Star Rail Concert

The Lotus in Full Bloom Concert

MENAFN01092025003238003268ID1110002043