Account News In Brief (February 3, 2025)

(MENAFN- PRovoke) NEW YORK - The Pollack Group has partnered with Ascend, the largest Pan-Asian membership organization for business professionals in North America. The Pollack Group will be working with Ascend to bring more visibility to underrepresented research and initiatives for pan-Asian business leaders .Ascend is supported by professionals and executives from Fortune 500 companies who work to advance AAPI equity in the workplace. The organization supports Pan-Asian professionals throughout their careers and addresses socio-cultural issues affecting API identity.

NEW YORK - Pearl, an AI platform that integrates advanced large language models with a network of 12,000+ human experts, has named Diffusion as its PR agency of record. Pearl specializes in high-risk, high-stakes questions, delivering real-time, verified responses. Diffusion's PR campaign will focus on AI quality, risk, and monetization, addressing challenges faced by LLMs.

NEW YORK - ToursByLocals, a Canadian-based private tour provider, has appointed Praytell as its U.S. PR agency of record. The company offers customizable private tours in 2,000 locations worldwide, working with thousands of local guides. Praytell will manage media relations and campaign development to position ToursByLocals as a category leader in private travel experiences. The agency will also oversee thought leadership and executive profiling, including CEO Lisa Chen.

NEW YORK - Italian appliance company Smeg has named Finn Partners as its U.S. PR agency of record. Finn will lead earned media relations, targeting luxury consumers, homebuilders, designers, and retailers. The agency will promote Smeg's small appliances while elevating its major appliance offerings. The campaign will be managed from Finn's New York and Southern California offices. The partnership follows a competitive pitch process.

CHICAGO - PurposeBuilt Brands, a specialty cleaning products company, has selected Zapwater Communications as its earned media and influencer agency of record. The campaign will focus on promoting the company's core brands, including Weiman, 30 SECONDS, P.F. Harris, and Green Gobbler. Zapwater will execute a strategy incorporating media relations, influencer partnerships, and seasonal marketing initiatives. The goal is to increase awareness and conversions among home care consumers.

CHARLESTON, SC - Obviouslee, a strategic marketing agency and Certified B Corporation, has been named the media relations agency of record for Huk. The collaboration will expand Huk's presence beyond the fishing industry into outdoor and active lifestyle segments. Obviouslee will execute a national brand awareness campaign to enhance Huk's visibility.

BOSTON - 360PR+ has been selected to provide consumer public relations services for Bona, a global leader in floor care and renovation. The agency will focus on expanding Bona's reach among homeowners by highlighting its premium cleaning products. The PR strategy will emphasize the brand's innovation, safety, and reliability. 360PR+ aims to strengthen Bona's presence in the home care sector.

NEW YORK - SourceCode Communications has been named the PR agency of record for Horizon3, a cybersecurity firm specializing in autonomous penetration testing. The company's flagship platform, NodeZero helps organizations identify and address security vulnerabilities. SourceCode will lead Horizon3's brand amplification and thought leadership initiatives. The agency will focus on increasing awareness of the company's role in making enterprise security scalable and effective.

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