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Harnessing the Power of Generative AI, CIPIO Transforms fitness SF's Marketing Strategy, Driving 86% Lower Cost Per Lead and 2.5x ROAS
CIPIO has been a game-changer for FITNESS SF, especially as we adapted to a smaller marketing team post-COVID” - Troy Macfarland, FITNESS SF
REDWOOD CITY, CA, UNITED STATES, October 31, 2024 /EINPresswire / -- CIPIO , a leader in performance marketing solutions powered by Generative AI, announced a significant case study success last week with FITNESS SF, a renowned multi-location gym in San Francisco, at the Fitness Technology Summit. By leveraging CIPIO's Fitness Marketing 360 Program, powered by its proprietary Generative AI, FITNESS SF achieved remarkable marketing results, including an 86% reduction in cost per lead and a 2.5x return on ad spend (ROAS).
As customer acquisition costs in the fitness industry continue to rise, CIPIO's Generative AI platform is helping consumer brands, retailers, and marketing agencies to boost growth, social media paid ads, and authentic UGC Content. FITNESS SF successfully utilized CIPIO to optimize creative content, improve campaign targeting, and dramatically reduce ad costs.
Key Results :
86% reduction in cost per lead
61% decrease in cost per new member
2.5x ROAS on new membership campaigns
“CIPIO has been a game-changer for FITNESS SF, especially as we adapted to a smaller marketing team post-COVID,” said Troy Macfarland, FITNESS SF.“We initially partnered with CIPIO to streamline content creation, but their use of Generative AI took our marketing to the next level. CIPIO's algorithms have dramatically lowered our ad costs while boosting our member signups.”
Stephen Strauss, Co-Founder and Chief Growth Officer of CIPIO, added: "Our mission at CIPIO is to empower consumer brands like FITNESS SF with the power of Generative AI to achieve breakthrough marketing results. Combining AI with creative optimization enables our clients to drive substantial growth while reducing costs. The results we've seen with FITNESS SF underscore how transformational our solutions can be in today's competitive fitness market."
CIPIO's Fitness Marketing 360 Program combines the power of Generative AI with data-driven insights to constantly test and refine creative content, ensuring ads are optimized for maximum performance. This approach not only helped FITNESS SF lower its customer acquisition costs but also allowed it to streamline its entire ad pipeline-from content creation to execution-using CIPIO's AI-powered tools.
CIPIO enables brands to create high-quality, performance-driven, authentic video ads at scale while constantly optimizing for better results. By automating creative testing, ad targeting, and media spending, CIPIO ensures that brands are competitive and maximize returns on marketing investments.
About CIPIO: CIPIO is a pioneering AI-driven platform that empowers consumer brands, retailers, and marketing agencies with authentic performance marketing video content and paid ads on social media through the power of Generative AI. The platform's Marketing 360 Program delivers authentic video content creation, ad optimization, and data-driven insights, helping businesses cut costs while driving engagement and growth. CIPIO's patent pending Large Video Model ensures its clients consistently achieve marketing excellence. As a sister company to DXFactor, the industry's trusted name in the Fitness industry, CIPIO leverages shared expertise and strategic insights across sectors to deliver transformative value. For more information, visit CIPIO.
Stephen Strauss
CIPIO
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MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.