Commercial Online Printing Market In The European Union (EU) To Grow By USD 1.84 Billion From 2024-2028, Driven By POD Services, With AI Impacting Market Trends - Technavio

• 1.1 Business cards
• 1.2 Display POS and signage
• 1.3 Packaging
• 1.4 Labels
• 1.5 Others

• 2.1 European Union (EU)

1.1
Business cards-
Business cards are a fundamental marketing tool for individuals and businesses in the European Union. In 2023, the business cards segment held the largest market share due to the expansion of sectors like retail, banking, financial services and investment (BFSI), and information technology (IT). Entrepreneurs and Small and Medium-sized Practices (SMPs) predominantly use business cards for interacting with potential customers or clients. However, with the increasing adoption of digital media by sales teams for lead generation and the rise of social networking platforms, the demand for traditional business cards is expected to decline. Online printing companies, such as Helloprint, MOO Print, Onlineprinters, and unitedprint, offer print-on-demand (POD) services, digital printing, and value-added services like template and design customizations. These advantages make online printing an attractive option for businesses, ensuring a faster turnaround time and cost-effectiveness. Despite this trend, business cards remain an essential component of a company's direct marketing strategy.

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Research Analysis

The Commercial Online Printing Market in the European Union (EU) is a significant sector, catering to the needs of various enterprises for high-quality printed materials. This market is driven by the increasing demand for digital printing technologies, which offer faster turnaround times and cost-effectiveness for short-run jobs. The EU market encompasses the production of books, direct mail, brochures, catalogs, and commercial inkjet products using both offset and digital printing. Raw materials, including paper and ink, play a crucial role in the industry's success. The Packaging Segment, which includes folding cartons, flexible packaging, and label printing, is a growing sector, with applications in various industries such as tobacco products, alcoholic beverages, and bulk printing. Additionally, services like binding, composition, layout designing, and press productions are integral to the market, ensuring the final product's quality and appeal.

Market Research Overview

The Commercial Printing Market in the European Union (EU) is a significant industry serving various enterprises and commercial printers. This market is driven by the demand for digital printing technologies for producing books, direct mail, brochures, catalogs, and commercial inkjet products. Portugal's DS Smith Iberia in Lisbon is a notable player in the packaging segment, focusing on folding cartons, flexible packaging, and label printing. Raw materials like paper, ink, and printing materials are essential inputs. The market caters to diverse end-use segments, including tobacco products, alcoholic beverages, e-commerce marketplaces like Amazon and eBay, and retail sectors. Digitization, smartphone camera capabilities, and social media applications have influenced the demand for advertising materials such as pamphlets, faster presses, and printing techniques. Hybrid print technologies, such as AI-powered design tools, logistics, and warehousing, cater to the needs of advertising firms and businesses with varying advertising needs based on consumer spending power, luxury gifts, and promotional materials. The market faces competition from digitization, economies of scale, and strategic alliances. Offset printing methods and digital technologies coexist, with gravure print process being used for specific applications like cigarette packaging. The online medium, print books, and print-on-demand (POD) services are gaining popularity. Input materials like pigments and green commercial printers are also part of the market landscape.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Product
  • Business Cards
  • Display POS And Signage
  • Packaging
  • Labels
  • Others
• Geography
  • European Union (EU)

7
Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

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Contacts

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Jesse Maida
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SOURCE Technavio

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