Natural Household Cleaners Market Share, Analysis And Forecast To 2032

(MENAFN- Straits Research) The global natural household cleaners market size was valued at
USD 5.86 billion in 2023, and it is anticipated to reach
USD 16.13 billion by 2032
at a
CAGR of 11.9%.
Products known as natural household cleaners are those that don't include any artificial chemicals. It is composed entirely of natural substances. Depending on the substance, it may come from an animal or a plant. Natural household cleaners are good for the environment and people's health.
Natural cleaning agents have a longer shelf life and contribute to the durability of home goods. Unlike cleaners that cause hazardous chemical reactions on the skin and the objects in contact, natural cleaners reduce the likelihood of unintended injury to things. Most natural cleansers use hazardous chemical-free vinegar, oils, and surfactants from plants as opposed to these, making them less allergen-rich. When exposed to the environment, such chemicals disintegrate quickly. These influence consumers to select natural cleaners, which is anticipated to drive industry expansion during the forecast period.
Market Dynamics
Increasing incidence of a variety of chronic disorders
The widespread use of traditional household cleaning supplies, such as floor, glass, and fabric cleaners, has increased the prevalence of several chronic diseases. Household cleansers include dangerous chemicals that can enter the skin and, in rare cases, cause chronic conditions, including asthma and skin irritation when inhaled. In 2018, the American Thoracic Society's American Journal of Respiratory and Critical Care Medicine found that cleaning products' ingredients are extremely harmful to human health. They have the same negative impact on human lungs as smoking 20 cigarettes daily. Customers are compelled to pick natural cleaning products due to these unwanted effects.
Increasing health and hygiene consciousness
Increased awareness of health and hygiene issues and growing worries about viruses, germs, and bacteria in living spaces have contributed to an increase in demand for natural solutions with antimicrobial and disinfection qualities. Additionally, governments throughout the world are taking steps to restrict or eliminate the presence of dangerous chemicals in household cleaning goods. For instance, the Toxic Substances Control Act was amended significantly by the United States Environmental Protection Agency in March 2015, and the entire class of dangerous chemicals found in household cleaning products was outlawed. These programs are anticipated to be extremely important in encouraging home care firms to increase their spending on new natural household cleaners.
Innovation, technical advancements, advertising etc. are the factors which will create growth opportunities for the market in future
Opportunities in the market for natural household cleaning products are anticipated to include product innovation and packaging, competitive advertising and brand development, and online marketing accessibility. During the projected period, leading players in the worldwide natural home cleaner market should benefit from significant growth potential due to rising hygiene awareness and consumer spending power.
Significant manufacturers use market tactics like new product releases, celebrity endorsements, technological developments, increasing distribution channels, and mergers and acquisitions to reach the broadest possible audience. For instance, in August 2018, Chef Vikas Khanna and Reckitt Benckiser Group Plc launched the "Lizol Kitchen" germ-fighting kitchen product promotion. Shortly, these activities are probably going to give the product new opportunities. The causes mentioned above will probably cause manufacturers to concentrate on technology development geared toward developing nations and undeveloped regions to capture the largest market share.
Regional Analysis
According to the region, the global market for natural household cleaners is broken down into North America, Europe, Asia-Pacific, Latin America, the Middle East & Africa.
The North American natural home cleansers market is expected to be the most lucrative over the forecast period. The expansion can be ascribed to the region's consumers' rising demand for environmentally friendly and sustainable goods. Demand for natural home cleaners is also fueled by strict limitations on using dangerous chemicals in personal care products.
The region of Latin America is anticipated to experience the fastest CAGR growth throughout the projection period. It is due to growing consumer awareness of healthy living, which includes using sustainable and eco-friendly products.
Due to increased disposable income levels that have caused customers to switch from conventional cleaning methods to more modern ones using new technology and innovation, China will be one of the most promising markets in the Asia Pacific. Additionally, strict government rules regulating harmful chemicals and raising public awareness of healthy living encourage consumers to choose more environmentally friendly goods like natural household cleaners.
Key Highlights

The global market for natural household cleaners was valued at USD 5.05 billion in 2021, and it is anticipated to reach USD 13.21 billion by 2030 at a CAGR of 11.28%.
The global market for natural household cleaners is divided into four parts based on product, application, distribution channel and region. Further, based on product, the market is broken down into Glass Cleaners, Surface Cleaners and Fabric Cleaners. The surface cleaner segment dominated the global market.
The market is divided into Kitchen, Bathroom and Others based on applications. The bathroom segment held the largest market share.
Based on the distribution channel, the market is broken down into Convenience Stores, Online and Supermarkets/Hypermarkets. In terms of market share, the supermarket/Hypermarket segment was the most prominent.
According to the region, the market is broken down into North America, Europe, Asia-Pacific, Latin America and the Middle East & Africa. North America dominated the global market.

Competitive analysis
Some key players contributing majorly to the global natural household cleaners market are Kao Corporation; Earth Friendly Products S. C. Johnson & Son, Inc.; Reckitt Benckiser Group plc; The Procter & Gamble Company; The Clorox Company; Godrej Consumer Products Limited; Henkel AG & Company; KGaA; The Honest Company; and Unilever.
Recent developments

In January 2022, to reduce the use of plastic, Kao stopped producing products with attractive plastic stickers attached.
June 2022, Aromatel Rinde+, Mexico's first brand to gamble on the dilute-at-home model, is pioneering a new approach to home care with its trio of eco-friendly detergent and fabric enhancers, and all-purpose cleaner.

Segmentation
By Product

Glass Cleaners
Surface Cleaners
Fabric Cleaners

By Application

Kitchen
Bathroom
Others

By Distribution Channel

Convenience Stores
Online
Supermarkets/Hypermarkets

By Region

North America
Europe
Asia-Pacific
Latin America
The Middle East & Africa

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