Nivea Luminous630® Unveiled in Saudi Arabia – Say Goodbye to Uneven Skin, Hello Glowing Confidence

(MENAFN- Hill & Knowlton) Riyadh, Saudi Arabia, 03, July 2024: Global skincare brand NIVEA - unveils its empowering campaign under the name of ‘Skin is for glowing confidence, NIVEA is for skin’ in Saudi Arabia. This campaign follows NIVEA’s recent launch of its new Body LUMNIOUS630® Even Skin Tone range in the Kingdom earlier this year. The range, which includes an oil serum and cream, addresses uneven skin tone by reducing the visibility of both dark spots and stretch marks. The launch of this pioneering product aims to cater to the unique skincare needs of women across Saudi Arabia and the wider GCC region.
Addressing Unique Skincare Needs
Uneven skin tone and stretchmarks have been sighted as one of the top three body skin issues that concern women in the Kingdom. Almost one in four women in Saudi Arabia face uneven skin tone and stretchmarks and have yet to find an effective solution for these matters1. NIVEA Luminous630 Even Skin Tone range seeks to finally address this concern and allow Saudi Arabian women to confidently step into the spotlight and embrace their skin.
Efficacy and Innovation
Following a decade - of research, NIVEA developed the patented LUMINOUS630® enzyme, which regulates melanin production and reduces the visibility of dark spots. This breakthrough ingredient is the world's most effective even tone ingredient and is at the core of the new NIVEA Body Luminous630 Even Skin Tone range (Oil Serum and Cream), offering a clinically proven solution that helps in achieving a - visibly even skin tone.
Alia Lotfy, Head of Marketing at NIVEA MENA said: “We are delighted to share NIVEA’s breakthrough ingredient with women in Saudi Arabia that stems from our deep-rooted mindset of always putting people first.” Lotfy added: “The NIVEA Body LUMINOUS630® Even Skin Tone range illuminates a world of possibilities and provides a range of skincare solutions. By championing the notion of glowing confidence, we are committed to bringing the best in skincare science to Saudi Arabia and are ushering in a new era of possibilities and upholding NIVEA’s legacy of care and innovation as one of the world’s most trusted skincare brands, one that remains dedicated to helping people feel comfortable and confident in their skin."


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