Better Latte Than Never: Swiss Coffee Industry Joins Forces To Improve Conditions Of Coffee Growers
(MENAFN- Swissinfo)
A heterogenous alliance of Swiss traders, roasters, cafés, bureaucrats, academia and NGOs is trying to raise the sustainability bar across the entire industry.
This content was published on
June 6, 2024 - 19:00
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Swissinfo's India specialist covers a wide range of issues from bilateral relations to Bollywood. He also knows a thing or two about Swiss watchmaking and is partial to the French-speaking part of Switzerland.
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Little Switzerland is a coffee Goliath. The more than 40 members of the Swiss Coffee Trade Association (STCA) are responsible for more than half of all green coffee (non-roasted beans) bought and sold worldwide. Switzerland is also the top exporter by value of roasted coffee beans (worth over CHF3 billion or $3.4 billion in 2023) largely thanks to Nestlé that roasts all its coffee here.
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But there are clouds on the horizon that challenge Switzerland's role as a market leader. The Swiss coffee industry has to align with stricter sourcing regulations imposed by the EU as well as struggling small producers that are failing to make a living from coffee.
In a bid to ensure more sustainable supply chains, the Swiss Sustainable Coffee Platform (SSCP) External link was launched today. Supported by the Swiss government, it aims to bring the private sector, non-profits, academia and the government on the same page when it comes to the issue of sustainable coffee.
The initiative comes as the industry is facing pressure from the European Union, which introduced a “zero deforestation” supply chain regulationExternal link . It's planned to come into force in January 2025. Seven agricultural commodities, including coffee, cannot be sold in the EU unless it can be proven that they have not caused deforestation since 2020. The EU accounted for 44% of Swiss roasted coffee exports last year.
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Your favourite coffee was probably made by a Swiss machine
This content was published on
Mar 19, 2024
Switzerland is a world leader when it comes to coffee machines – the chances are that your favourite brew, whether in your kitchen or at Starbucks, was made by a Swiss appliance.
Read more: Your favourite coffee was probably made by a Swiss machine
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