(MENAFN- EIN Presswire)
Jenji Original and Jenji Pure Ready-to-Drink Boba Teas in Aluminum Cans
The makers of ALO Drink, the #1 aloe vera beverage brand in the US and Canada, launches Jenji - a line of ready-to-drink boba teas in convenient aluminum cans
SOUTH SAN FRANCISCO, CA, USA, January 24, 2024 /EINPresswire / -- SPI West Port, the makers of ALO Drink , the #1 aloe vera beverage brand in the U.S. and Canada, introduces a brand-new line of ready-to-drink boba teas under the brand name JENJI .
Boba tea, also known as bubble tea or pearl tea, hails from Taiwan in the 1980s, where fresh boba tea shops are now ubiquitous. Boba tea starts with a milk tea base. Boba pearls--chewy, marble-sized spheres traditionally made from tapioca starch--are added. One of the hottest beverage trend, bricks-and-mortar fresh boba tea shops are growing in popularity across the country. Fortune Business Report estimates that the boba tea market was worth $2.02 billion in 2019, and by 2027, is expected to reach $3.39 billion. Bloomberg reported in June 2023 that a recent CLSA survey of consumers showed that 94% of those aged between 20 and 29 bought boba tea within the last three months.
Jenji is set to capitalize on the boba craze and bring boba to the ready-to-drink market. Two lines are available.
The Jenji Original line, crafted for the convenience and mass market channels, features four different flavors-Original Milk Tea, Matcha Latte, Strawberry Latte, and Brown Sugar. Containing no artificial colors or flavors, Jenji Original boba teas are packaged in 16.5 oz. (490mL) aluminum cans.
The Jenji Pure line, designed for the grocery channel, features three varieties of all-natural coconut milk teas. Original Milk Tea, Matcha, and Mango Latte flavors are available packaged in 10.8 oz (320mL) aluminum slim cans. All are vegan friendly and free of GMOs, artificial colors, flavors, and preservatives.
Both Jenji Original and Jeni Pure feature the brand's proprietary Coco Jelly Boba pearls, providing a lighter, lower carb alternative to traditional tapioca pearls-32g per 100g vs. 88g for tapioca pearls. The company's EVP Brian Choi explains,“typical boba pearls found in fresh boba shops are made with tapioca, a starch extracted from the cassava root. It's the chewy, and springy texture of the tapioca pearls that fans love. Tapioca pearls, however, don't work well in ready-to-drink beverages. Over time, they expand and disintegrate, losing the glutinous springiness that makes boba so popular. Others have tried to mimic the tapioca mouthfeel by using boba made with konjac, a root vegetable similar to a potato. We've found that konjac doesn't have the springiness and firmness of tapioca, and instead tends to be gritty and sandy, and tends to get worse over time. So here at Jenji, we've developed our unique Coco Jelly Boba--a boba made of by the fermentation of fresh coconut water which not only holds up better in liquid, but also has a light, firm, chewy mouthfeel that boba fans adore.”
Jenji Boba Teas are available now from SPI West Port in the U.S., and from the company's Canadian distributor partner, Beverage World .
Stefan Kergl, VP of Beverage World states“our company has relished our long standing partnership with SPI West Port, specifically with their Alo brand, importing into Canada since 2008. We are thrilled at the opportunity of extending this partnership with the Jenji brand. They have done a great job on the branding as well as its favorable ingredient deck. It has a very enjoyable taste, especially for a RTD, shelf stable boba tea.”
About SPI West Port
SPI West Port is a food and beverage manufacturer and distributor based in South San Francisco, CA. The company's ALO Drink line of all natural, aloe vera infused beverages is the #1 ready-to-drink beverage brand in the U.S. and Canada. ALO Drink is available in retail, grocery, convenience, drug, and food service retailers across the country. For more information about ALO Drink, visit alodrink or email .... For more information Jenji, visit drinkjenji or email ....
About Beverage World
Beverage World is Canada's largest non-alcoholic, independent, beverage company located in Hamilton, Ontario, Canada. The company's DSD division services the Golden Horseshoe area with a population base of 7.8 million, while their Corporate division utilizes BW's network of sub-distributors and cash & carries across Canada to brand build. BW also services national accounts direct to DC or through dedicated wholesalers. For more information visit beverageworld.
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