EMEA Industry News In Brief (June 5, 2023)

(MENAFN- PRovoke) LONDON - Entertainment, arts and culture agency Premier has launched a specialist division, Premier Sport, to work with sports brands, rights holders and individuals. The division's services include PR, influencer management, creative campaigns, stunts, content marketing and partnerships. Premier has delivered PR, experiential and event projects for clients such as Spotify, Amazon, Sky, DAZN and music therapy charity Nordoff and Robbins. The division will be led by director Nick Meakin who joined Premier earlier this month from Hanover's consumer agency The Playbook, where he was head of sport.

LONDON - Unison, the UK's largest trade union with 1.3 million members, has hired Taylor Herring for a new campaign celebrating the 'unsung heroes' of local councils, including care workers, crossing wardens, librarians and refuse workers. The agency worked with Marvel artist Will Sliney to design the packaging for a series of collectible 'superhero' action figures, created with 3D printing technology in the likeness of four council workers from English and Welsh local authorities.

LONDON - Boldspace, which has recently achieved B Corp status, has been appointed as strategic communications partner to provide media relations and executive profile support to The Institute of Export & International Trade, after a competitive pitch. The Institute has more than 7,500 members ranging from sole traders to multinationals, and partners HM Government and overseas governments to deliver national and international programmes to promote international trade. The brief includes the agency's Newsroom team and its proprietary data analytics platform, BoldLens.

LONDON - Klaxonn, the live experiences agency within Ready10 that launched in february this year, has been appointed by home building show Grand Designs Live after a competitive pitch. The agency has been appointed to handle communications, media relations and talent management for Grand Designs Live's Birmingham exhibition this October and in London next April. Grand Designs Live joins Immersive Gamebox, British Marine and the Ideal Home Show on Klaxonn's client roster.

LONDON - Fruit-infused sparkling water brand Dash has appointed The PHA Group to support a series of new product launches. The seltzer brand uses 'wonky' veg to raise awareness of food waste, is in a recyclable can with a carbon footprint label, and has no calories, sugar or sweeteners. The PHA Group's brief includes amplifying the brand's planned creative campaign and ongoing consumer and trade media relations. The agency has also extended its remit with value coach operator Megabus from paid search and social to deliver an influencer campaign.

LONDON - Home assistance provider HomeServe has appointed Third City as its PR agency after a competitive pitch. The FTSE 250 listed company has a UK-wide network to help with domestic plumbing, drainage, boilers and heating emergencies. Third City will handle all UK consumer PR, highlighting the benefits of HomeServe cover.

LONDON - Hard Numbers has been appointed by global media intelligence, media monitoring, communication analysis and research specialist Carma to its PR agency roster for the UK and Europe. The agency will focus on thought leadership, creative campaign activation and executive profiling. Kognic, a data platform for machine learning and performance-critical applications, has also appointed Hard Numbers as its lead communications agency. Kognic helps automotive engineers and product teams develop advanced driver assistance and automated driving systems for partners such as Qualcomm and Zenseact/Volvo Cars. Hard Numbers will lead campaigns to raise awareness of the business and support Kognic's expansion into new markets such as robotics and manufacturing.

LONDON - Technology agency Team Lewis has been
appointed by customer experience management platform Sprinklr in the UK, France, the US and Australia, after an initial four-month project. The agency's programme will highlight how Sprinklr captures customer data across all channels at scale and helps brands translate this data into brand-building strategy and action.

LONDON - The Flywheelers, an integrated communications agency for high growth start-ups and scale-ups, has been selected by intelligent airport management platform AeroCloud as its communications agency partner in the UK and the US. Following the announcement of its $12.6m Series A funding earlier this year, The Flywheelers was tasked with delivering a UK media relations campaign, and has now extended its media relations brief to the US.

LONDON - Travel PR agency Lemongrass Marketing has expanded its tourist board portfolio with the addition of the Mallorca Tourism Foundation. Lemongrass Marketing will handle all UK communications for the foundation, including highlighting the Spanish island's sustainable tourism initiatives, such as the introduction of a tourist tax used to fund environmental and cultural conservation projects. The agency has also won a brief from Cape of Senses, a new five-star, adults-only spa hideaway in Lake Garda, Italy.

LONDON - PR agency Shook is helping to celebrate Brighton & Hove Albion football club making it to Europe for the first time ever next season, working with Southern Rail to have signage at Falmer train station – located next to the club's home ground, the AMEX stadium – changed to 'Falmer: next stop, Europe!' with a seagull emblem and the club's blue and white colours (pictured).

LONDON - Arts, culture and entertainment specialist Riot Communications has been hired to promote the newly-created Nero Book Awards, launched by coffee shop chain Caffè Nero.
The agency has worked on other national book awards including the Costa Book Awards, the Royal Society Science Book Prize and the William Hill Sports Book of the Year. Riot has played a key role in the creation of the Nero Book Awards, and director Katy MacMillan-Scott will sit on the awards management team.

LONDON - Cognito has again been chosen by European fintech event Money20/20 to manage media relations for its flagship EMEA event in Amsterdam this week within local and European financial and technology media. Last year, the event had more than 7,500 attendees, including global leaders in banking, payments and fintech.



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