Dubai Hosts Inaugural Brand Licensing Conference for Middle East and Africa Region

(MENAFN- Awareness Marketing Management) Dubai Hosts Inaugural Brand Licensing Conference for Middle East and Africa Region

Dubai, UAE - The first brand licensing conference in the Middle East and Africa, Licensing Horizons, was held on March 17, 2023, at the Sofitel Downtown Dubai hotel. The event, organized by Brand Trends and Markettcom, brought together industry leaders to discuss the latest trends and opportunities in the brand licensing industry.

With Dubai being the city of brands, Amer Bitar, Co-founder and CEO of Markettcom, emphasized the importance of focusing on the brand licensing industry in the Middle East and Africa. The conference highlighted four pillars of the brand licensing industry: navigating the growing landscape in the region, identifying the best strategies to succeed in this market, exploring the impact of metaverse and NFTs, and discussing the top 12 trends shaping the future of licensing in 2023 and beyond.

The conference brought together top experts in the industry who shared valuable insights through valuable discussions and informative presentations. Rani Rikabi Sukkari, Director of Marketing at MBC Group, expressed his gratitude for being a panelist at the event and stressed the importance of collaboration and networking in the industry. He also highlighted the opportunity to connect with fellow professionals at the conference and exchange valuable insights.
Rami Selo, COO of Sedar Global, attended the conference and spoke about the valuable insights he gained into the licensing industry. He shared his excitement about the discussions and information presented, which inspired him to explore new opportunities for growth and success for the company. The conference proved an excellent platform for industry leaders to exchange ideas and drive innovation.
The event was the first of a series of business events that will be held in Dubai on a regular basis. It provided a unique opportunity for industry leaders to network, collaborate, and explore new ideas and strategies to succeed in the Middle East and Africa brand licensing industry.
For more information about Licensing Horizons, please visit

About Brand Trends:
The BrandTrends Group is a premier provider of market research and consulting services, focusing on brands, lifestyle, and attitudinal trends, particularly on children, youth, and families. Their team of experienced researchers and analysts is dedicated to helping businesses, organizations, and individuals stay ahead of the curve in the constantly changing market landscape.

About Markettcom:

Markettcom is a leading brand licensing agency that empowers global brands to flourish and prosper in the Middle East and North Africa (MENA) region. With a team of seasoned professionals, Markettcom offers unparalleled on-the-ground support and expertise to help international brands maximize their profitability and visibility in the MENA market.


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