Toms Celebrates World Mental Health Day With '10X10' Campaign
Date
10/9/2022 4:20:32 AM
(MENAFN- The Peninsula) The Peninsula
Doha: Iconic shoe brand Toms is celebrating World Mental health Day with its 'Toms 10x10' campaign, giving 10 grants worth $10,000 each to 10 mental health-focused organisations around the world.
In 2020, the company shared the milestone that it has impacted 100 million lives, and now it is focused on impacting the next 50 million lives by helping provide access to mental health resources. In celebration of World Mental Health Day on October 10, 2022, the Toms 10x10 seeks to help fund access to resources for people to take the“first step” into bettering their mental health.
When you buy Toms, you help fund access to mental health resources for the millions of people who need them. The company will give one-third of profits for grassroots good, which includes investing in its impact partners who are building equity at the local level.
Amy Smith, Toms Chief Strategy and Impact Officer said:“The earlier a mental health challenge is identified, and the more quickly a person receives care, the more attainable recovery can be. We have learned from our impact partners that one of the primary reasons people do not seek professional help is a lack of information and resources about where to start. Every single day we are committed to supporting people on their journey to better mental health, and every Toms purchase supports this commitment by funding access to mental health resources for the millions of people who need them. We created Toms 10x10 in celebration of World Mental Health Day. We are proud to give grants to these 10 organisations across the globe that support mental health programming on a local level”.
Sima Ganwani Ved, Founder & Chairwoman of Apparel Group said:“Apparel Group is always proud to support any efforts to help develop awareness and solutions surrounding mental health as it affects our self-esteem and physical well-being. We are committed to ensuring the mental health and wellbeing of our staff and customers”.
For 10x10, the Toms Impact team identified organisations that have significant mental health programming and an established track record in providing tangible mental health resources.
The 10 organisations receiving the Toms 10x10 grants include: AMAFE in Spain, Black Emotional and Mental Health Collective in the United States, Fundación Origen in Mexico, Healthy Minds Alliance by Health360 in the United States, Jack.org in Canada, The LightHouse Arabia in the United Arab Emirates, The Maya Centre in the United Kingdom, MHI Mental Health Initiative in Germany, Team Tilia in Sweden, and Together for Children in Greece.
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