Capgemini Spin-Out Odigo Selects Octopus Group For PR| MENAFN.COM

Tuesday, 04 October 2022 06:52 GMT

Capgemini Spin-Out Odigo Selects Octopus Group For PR


(MENAFN- PRovoke)

LONDON — Odigo, a global provider of contact centre as a service (CCaaS) software, has appointed Octopus Group as its UK PR agency.

The B2B technology specialist agency, which was bought by Publicis last year , is tasked with supporting Odigo with commercially-focused earned media campaigns to build brand awareness and support its UK growth strategy, targeting private and public sector businesses.

Odigo, which is based in France, was spun out of Capgemini at the end of 2020 and bought by private equity firm Apax Partners. Despite being one of the biggest global contact centre, customer service and customer experience technology firms, working with 250 enterprise clients including EDF Energy, Allianz, Toyota and DHL, it has a relatively low profile in the UK.

Melissa Cowdry, director of field marketing for the UK, Ireland, Belgium and the Netherlands at Odigo, said:“We were really impressed with Octopus Group's integrated and commercially-led PR approach. The team showed a clear understanding of our goals in the UK and presented both an effective and creative campaign plan to help us achieve them.”

Octopus Group head of PR Toby Brown added:“Keeping customers loyal is harder than ever. It's never been more important to not only keep customers happy, but to go above and beyond with exceptional experiences. Odigo is one of the innovative businesses helping organisations globally to up their CX game and we're hugely excited to help put them on the map in the UK.”

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