(MENAFN) According to those with knowledge of the situation, Apple intends to have a launch event on September 7 to introduce the iPhone 14 range, launching the most recent model of a product that accounts for more than half of its sales.
The release of the new iPhones will mark the beginning of a hectic fall product season that also features many new Macs, high-end and low-end iPads, and three different Apple Watch models.
At a risky time for the sector, Apple is revamping its flagship product. As customers struggle with inflation and an unstable economy, smartphone sales have started to decline. However, Apple seems to be doing better than its competitors: The company has informed suppliers that it does not anticipate a decline in demand after the iPhone's strong sales in the previous quarter.
The Cupertino, California-based tech firm frequently unveils new Apple Watch models in addition to the iPhone. This year, Apple is anticipated to follow its regular practice of releasing the new iPhone in stores roughly a week and a half after it is introduced. A few retail store staff members have been instructed to get ready for a significant new product introduction on September 16.
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