NEW YORK — Datassential, a data insights platform for the food & beverage industry, has handed its US PR business to Diffusion.
Diffusion won the business following a competitive pitch. There was no incumbent agency.
As agency of record, Diffusion is charged with positioning Datassential as a partner providing food and beverage brands with research and insights to drive business decisions. The company currently works with the likes of Starbucks, Wendy's, General Mills, Pepsi, Land O' Lakes, Del Taco and Target.
Diffusion will execute a targeted media relations campaign highlighting Datassential's expertise in trends analysts and their market-specific insights, alongside the platform's latest data findings. In addition to building awareness, the campaign will develop Datassential's overall thought leadership profile through an established speaking program in the US market.
Diffusion has also been named tech company StrongArm's agency of record.
The firm's remit for StrongArm — whose wearable technology is designed to improve workplace safety — will focus on building the company's overall brand awareness and support its launch of new products. Diffusion also will be positioning StrongArm as the leading safety science company protecting America's industrial workforce.
“At StrongArm, we truly care about investing in the safety of today's industrial workers and have made it our mission to develop the very best technology and products that do just that,” said founder and CEO Sean Petterson.“The reality is that more than 38,812 occupational injuries occur every hour worldwide, and with Diffusion's partnership and expertise in the B2B technology sector, we plan to amplify the importance and impact of our work. In doing so, we'll continue our trajectory of rapid growth and brand awareness, to protect and advocate for more of America's workforce.”
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