Take On Scenic Cultural Attractions This Summer And Explore The German Local Culture Campaign

(MENAFN- Action PR) • Explore the four elements, Taste, Flair, Green and Craft, of the German Local Culture campaign this summer sure to end the season on a high note
• The German National tourism Board is preparing for an influx of visitors after seeing a 37 per cent increase in overnight stays so far compared to pre pandemic levels

GCC travellers looking for a final summer escape need look no further than Germany’s beautifully rich, cultural attractions. Explore the German.Local.Culture campaign to enjoy Germany to the fullest, from breath-taking scenery to interactive, artisan workshops around the diverse cities.

“The German.Local.Culture campaign is one we find resonates well with our Gulf markets,” said Yamina Sofo, director of sales and marketing at the German National Tourist Office (GNTO), the regional office of GNTB. “Germany has so much to offer and this campaign helps visitors to experience some of Germany’s top crafts, tastes, greenery, and flair. Following the Eid break in May, we saw a 37 per cent increase in overnight stays compared to our statistics from 2019, prior to the pandemic. It is evident that Germany is a popular travel destination for GCC travellers. With such great results from Eid travellers, we are looking forward to a strong late summer season.”

Located at one of the largest historic city centres in Germany, the Grand Opera on Erfurt Cathedral Hill is an ideal place to see the beautiful, open-air stage while the sun sets in the backdrop. Watch an outstanding performance with a historical backdrop dating back to the early Middle Ages. Classic operas and musicals are performed on the 70 step Cathedral Hill during the Cathedral Steps Festival, creating a perfectly unique cultural experience.

Discerning foodies can savour the artisan flavour of authentic handmade goat’s milk cheese in Hesse, at the dairy farm located among the luscious Rhön meadows. Visitors can learn all about the local white Edel goats and have the opportunity to use their high-quality milk to create wheels of cheese. The entire production process is out in the lush countryside, coupling beautiful scenery with the traditional German craft of cheese making.

Travellers looking to soak up the fresh air and enjoy the greenery should head to Baden-Baden’s Panorama hiking trail, voted the most beautiful German hiking trail of 2020. This gem features breath-taking nature and cultural views, as well as culinary delights on four different stages of the route. From flowering gardens and rock towers to the stunning Hohenbaden Castle and Geroldsau waterfall, the spectacular view of the Rhine valley expends all the way to France and is truly a must visit when in Germany.

With more than 1,400 cafes and restaurants around Leipzig, there is sure to be a delicious delicacy for everyone to enjoy. Taste fresh, scrumptious treats with recipes dating back to the 18th century that can only be found in Germany today. With new versions available, local bakers have created vegetarian alternatives to sweet, shortcrust pastries filled with fresh almonds, nuts and strawberries that make them truly irresistible.

Germany has a broad range of locations and activities available for travellers to explore and are not limited to the above. Click here for more information on Germany’s German.Local.Culture campaign.

ENDS

About the GNTB
The German National Tourist Board (GNTB) is Germany’s national tourism organisation. It works on behalf of the Federal Ministry for Economic Affairs and Climate Action to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. Working closely with the German travel industry and private-sector partners and trade associations, the GNTB develops strategies and marketing campaigns to promote Germany’s positive image abroad as a tourist destination and to encourage tourists to visit the country.
The GNTB has a three-pronged recovery strategy for overcoming the challenges of the restart after the COVID-19 pandemic:
- Raising awareness of the Destination Germany brand and enhancing the brand profile with a focus on sustainability and climate change mitigation
- Supporting the travel industry, which is dominated by small and medium-sized businesses, through relationship management and the sharing of knowledge
- Developing evidence-based action plans on the basis of targeted market research and ongoing analysis of changing customer demand.

Focus on sustainability and digitalisation:
The GNTB promotes sustainable and forward-looking tourism in line with the objectives of the German government. The focus here is on sustainability and digitalisation.
Sustainability has been a core topic for more than a decade and we engage with it as a strategic issue across all areas of the organisation. Our organisation follows a three-pillar strategy that combines the sharing of knowledge with external partners and a supporting communications strategy with our internal sustainability initiative. The GNTB promotes responsible tourism, a key growth area, by showcasing Germany as a sustainable and inclusive destination in the international travel market. This is particularly important as the pandemic has accelerated the global shift in travellers’ values towards greater social and environmental responsibility.
The GNTB is a pioneer when it comes to using immersive technologies (virtual, augmented and mixed reality), voice assistants and other conversational interfaces, and artificial intelligence applications such as chatbots. To ensure that tourism offerings are visible on AI-based marketing platforms, the GNTB coordinates the German tourism industry’s open-data project, which aims to develop a tourism knowledge graph.

The GNTB has 27 foreign agencies that it manages from its head office in Frankfurt.

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