(MENAFN- Swissinfo)
A man removes a destroyed curtain inside a school damaged among other residential buildings in Kyiv, Ukraine, Friday, March 18, 2022. Copyright 2022 The Associated Press. All Rights Reserved.
This content was published on March 19, 2022 - 19:03 March 19, 2022 - 19:03
A multimedia journalist, Dominique Soguel began her international reporting career at Agence France-Presse covering the Arab Spring. She also served as the Istanbul correspondent for the Associated Press before moving to Switzerland in 2016. A native English and Spanish speaker with Swiss roots, she loves to travel and will take any opportunity to chat in Italian, Arabic and French – preferably over coffee. No tea, thank you!
More from this author | English Department
Swiss food giant Nestlé could confront a consumer boycott after Ukrainian government officials accused the company of being complicit in Russia's 'war crimes' in Ukraine. Boycott calls and parody memes shaming the company have spread like wildfire on social media this week.
Ukrainian President Volodymyr Zelensky ramped up the pressure even further on Saturday when he addressed an anti-war rally held in the Swiss capital Bern, at which Swiss President Ignazio Cassis was present.
The slogan of Nestlé, a Swiss company, is 'good food, good life,' Zelensky said in a livestream address from Kyiv, Keystone-SDA reported. 'Business in Russia works even though our children die and our cities are destroyed.'
+External link Ukraine's leader urges Swiss to freeze Russian assets
Many big brand names have pulled out of Russia on account of its invasion of Ukraine. On March 11, Nestlé outlined how it had restrictedExternal link its business dealings in the nation widely condemned for invading its neighbour. But the social media outcry gained momentum in the wake of a conversation between the prime minister of war-torn Ukraine and the company's top executive.
“Paying taxes to the budget of a terrorist country means killing defenseless mothers and children,” Ukrainian Prime Minister Denys Shmyhal wrote on Twitter. On Thursday, Shmyhal said he had spoken to Nestlé CEO Mr. Mark Schneider about the side effects of staying in the Russian market but that unfortunately he had shown no understanding.
“Hope that Nestlé will change its mind soon,” he added. His comments received over 60,000 likes in the span of 24-hours.
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