Swiss ski maker adapts to global disruption


(MENAFN- Swissinfo)

Swiss ski maker Stöckli scrambled to have all its products ready for the winter season. This year there will be enough of them on the shelves, but the production process had to be rearranged several times. 

This content was published on December 16, 2021 - 14:02 December 16, 2021 - 14:02

Céline joined swissinfo.ch in 2018 as video journalist for the 'Nouvo in English' project, just after graduating from the Academie du journalisme et des medias (AJM) at the University of Neuchâtel. Originally from Ticino, she's been filming, writing and interviewing people all over Switzerland since she got her first reporter badge at 11 during a school camp.

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A multimedia journalist, Dominique Soguel began her international reporting career at Agence France-Presse covering the Arab Spring. She also served as the Istanbul correspondent for the Associated Press before moving to Switzerland in 2016. A native English and Spanish speaker with Swiss roots, she loves to travel and will take any opportunity to chat in Italian, Arabic and French – preferably over coffee. No tea, thank you!

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Skis are made of several layers, each out of a different material, of which some can't be sourced locally. The global pandemic that hit worldwide supply chains had an impact on manufacturing processes in Switzerland too. In Lucerne, where Stöckli skis are made, the production had to be replanned to do with the delayed deliveries.

As fewer skis were sold last year, and prices had already been fixed before the supply chain disruptions, clients won't feel the impact of the rearrangement this season. 

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