India - Snap inks deal with Sony Music, launches AR Music Lenses
Date
11/16/2021 4:21:19 PM
(MENAFN- NewsBytes) Social media app Snapchat's parent, Snap Inc. (formerly Snapchat ), has inked a licensing deal with Sony music Entertainment so the latter's artists' music can be added to Snap's Sounds Library. Additionally, Snap is expanding the music experience by adding Sounds into AR (Augmented Reality) Lenses available in Lens Carousel. The AR music filters would combine AR visuals with popular music. Here are more details.
Significance Why does this story matter?
With the new Sony Music Entertainment deal, Snap now has licensing deals with almost every major music label. The new AR music filters could be seen as a commemoration of this milestone. The new filters also take Snapchat one step closer to competing with the likes of TikTok and Instagram's Reels, both of which are notably more music-centric.
New Lenses With Sound Lenses, Snap is capitalizing on popularity of Lenses
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