(MENAFN- IMARC Group) According to the latest report by IMARC Group, titled “Maternity Innerwear Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global maternity innerwear market grew at a CAGR of around 4% during 2015-2020. Maternity innerwear refers to specialized clothing items designed for pregnant women and new mothers. These items are manufactured to easily fit the changing breasts, baby bump, and overall body size. Maternity innerwear primarily includes shapewear, nursing or maternity bras, camisoles, maternity briefs, etc. Maternity innerwear provides support throughout the pregnancy and offers ease in baby-feeding process. These innerwear items are usually made up of cotton and are available in numerous sizes, styles and colors.
Market Trends:
A significant rise in the demand for nursing-friendly innerwear is primarily driving the maternity innerwear market. Moreover, the improving consumer living standards and growing disposable income levels have led to an increasing willingness to spend on comfortable maternity wear and premium product variants. Besides this, the rising awareness towards the availability of comfortable and affordable maternity innerwear, along with the overall improvement in women's financial independence, is also contributing to the market growth. Several other factors, including the continual launch of customized product variants and easy availability of these products through expanding online retail channels, are expected to positively influence the global market for maternity innerwear in the coming years. Looking forward, IMARC Group expects the global maternity innerwear market to exhibit moderate growth during the next five years.
Breakup by Type:
• Maternity/Nursing Bras
• Camisoles
• Shapewear
• Maternity Briefs
Breakup by Distribution Channel:
• Online Stores
• Offline Stores
Competitive Landscape with key players:
• Adore Me Inc.
• CLOVIA
• FirstCry
• Fresh Venturz LLP
• Hennes & Mauritz AB
• Hotmilk Lingerie
• Isabella Oliver
• Seraphine
• The Gap Inc.
• Triumph International
• Wacoal
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
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