(MENAFN- Action PR) DUBAI, THURSDAY 25 FEBRUARY, 2021: Costa Rican F&B will climb up the shopping list of Middle East buyers following a successful Gulfood 2021, according to the trade agency behind the Central American country’s participation at the most competitive global sourcing platform, which concluded a crucial five-day reconnection of the global industry at Dubai World Trade Centre (DWTC) on Thursday.
Gulfood 2021, the world’s first live in-person F&B event for 12 months, has provided an unmissable opportunity for F&B professionals to reconvene and make up for missed opportunities, and explore new business potential, after one of the most challenging years ever for the sector.
Some 2,500 companies from 85 countries have been showcasing their products to buyers kickstart trade and start the year with confidence and conviction.
Among those toasting success is Costa Rica. The Central American country hit the ground running with beverage maker Tertulia Brugge S.A scooping the ‘Most Innovative Beverage’ honour at the Gulfood Innovation Awards for its chocolate powder sweetened with the natural-sugar alternative Monk fruit, said to be up to 200 times sweeter than normal table sugar.
“It is great news for the company, as they will soon have distribution and be in the shops with their product. It is also great news for Costa Rica, for the trade agency because it means more companies will be interested in the Costa Rican market. They can see that we offer quality, innovation products; products that are recognised in this part of the world. The leads we have had are very serious about what they are looking for,” said Karina Molina, Trade Commissioner, Middle East for Procomer.
BEANS MEAN BUSINESS FOR INDONESIA
Meanwhile, on the other side of the world, Indonesia had a taste of success with one of its coffee producers securing an order from a regional buyer for a large shipment of robusta coffee.
“We have 12 exhibitors at the pavilion, and they’ve all had meetings with serious buyers for their products, including Indonesia’s innovative palm sugar which is a great alternative to refined sugar. Whilst at the show we have also secured a deal for one of our coffee companies, a large order the signature Robusta coffee,” said Dani Arsyad Anwar, Account Manager for the Indonesian Trade Promotion Center (ITPC) Dubai.
SPANISH SUCCESS
The event also proved to be the perfect platform for GULIUS, an agro-forestry farm from the province of Albacete – Spain. The company has signed 12 MOUs for orders of its products.
“Our gourmet, eco-premium selection of products have captured the interest of buyers who are looking to add a unique flavor to their palettes. Various chefs have shown a keen interest in using their products in their cooking. Others have been interested in the unique and high-end quality of the products, and expressed their intentions of wanting to conduct business with the brand, and we are delighted to say we have signed MOU’s with several local companies,” said Hayder Al Zuhairi, founder, Ciocolillys Trading, the MENA region distributor for GULIUS.
“Through Gulfood, we have also been able to discuss distributing the products with several hotels in the local region. We have been overwhelmed with continuous positive feedback that we have been receiving and are very appreciative of being able to present the brand, especially in the world’s current circumstance.”
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