(MENAFN- America News Hour) The
advertising industry has gotten hold of the new holography techniques to create
3D images of ads in place of the old 2D visuals and graphics. Holograms create
attractive and attention-grabbing advertisements for basically any product.
3D
holograms can be created to cater to a wide range of advertisements, which are inviting
the major brands to splurge on them. Nike
recently collaborated with various media companies to
launch a 3D advertisement campaign in Europe with the help of HOLOCUBE , an integrated 3D projection
platform for product advertisements.
Hypervsn is
another big name in the 3D holographic advertisement industry. It is a system
specially designed for attracting audience and increasing the sales by
designing digital campaigns and billboards. The advertising devices can be
easily operated and the commercials can run for 24 hours of the day, every day.
Another
big advantage of holographic ads is that the energy consumption of the devices
is less, making them user-friendly for companies by saving their advertising
costs. These are lightweight and thus easy to carry, making them a boon for the
advertising industry.
With the onset of 3D advertising, fancy LED billboards are now a thing of the past!
The
technology used for creating three dimensional holographic images involves a combination
of multiple strips containing a large number of tiny LED lights, which are
arranged in a fan-like structure. The strips spin at an extremely high speed to
produce the illusion of a floating 3D image or video.
Advertisements using these
holograms can be designed in a wide variety of forms including different
shapes, sizes and colors. The realistic high-definition images produced by this
technique and the ease of setting up such advertisements is creating a large
customer base for these holographic advertising companies.
Daniela Paul
Daniela is America News Hour journalist and an expert in Finance, agricultural investments, economics, financial markets, new media, international relations & politics. Daniela has been a writer and editor for the past 11 years. She started out as a freelance content writer. Today, her articles have been picked up by major and local news sources and websites such as the CNET, Engadget, BuzzFeed and many more.
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