(MENAFN- NewsVoir) Mumbai, Maharashtra, India
UK's favorite cookies brand, Millie's Cookiesannounced its entry in Mumbai Market. World Iconic Brands, a specialist FranchiseDevelopment Company inaugurated first Millie's outlet in Kala Ghoda.Outlet was inaugurated in a very special way by underprivileged kidsfrom NGO Salaam Baalak.
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Millie's Cookies - Mumbai
Millie's organized a special day for the kid, where kids were engaged in some fun activities like Cookie icing competition, the winner received one year of cookie supply from Millie's as winning prize and that is how they walked the talk 'Spreading Happiness. For more than three decades, Millie's has been baking fresh, chewy, softin the middle and crunchy on the outside cookies every day. It specializes in gourmetcookies, muffins, milkshakes and hot drinks. USP of the brand is Giant Cookie, which is going to capture the market as replacement of traditional cake.
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Millie's Cookies - Mumbai
Sahaj Chopra (Area Developer, North & West India) said, 'After successfully launching in Delhi and Chennai, we are very delighted to open our first outlet in Mumbai. We plan to take it to all the big cities, after Mumbai we will be opening 3 stores in Kolkata by end of the month. We are getting greatesponse from all the cities we have opened in and I expect the same from Mumbai too. My friends, acquaintances, most of all my sister Parineeti Chopra will be very excited to see herfavorite cookie brand in Mumbai, as It's a brand she always kept going back to in her College days in Manchester.
InIndia, the brand is being endorsed by Actress Parineeti Chopra along with CelebrityChef Shaun Kenworthy, who is directing the culinary of Millie's Cookies India.
Akshay Lahoti, Millie's outlet owner, 'I am delighted to be a part of this popularbrand. Millie's has been a celebrated brand in UK and has been baking cookies pastthree decades; I myself a sweet lover and always wanted to explore something inthis segment, so it did not take much of my time to Millie's expansion proposalahead. One can find an exclusive assortment of culture from traditional to gourmetdesserts. From entering the store to looking at the cookies, cupcakes, milkshakes andbuying them, we are selling an experience along with the products. Even the taste isa differentiating factor. Millie's Cookies will definitely create unforgettableexperience for all Mumbaikars. 'With the increasing number of cafes across India,market for cookies is presumed to expand at a rapid pace, we as one of thedistinguished brands would like to take advantage of this scenario of industry andfocus on our growth on even more prompt speed, added Mr. Gaurav Marya,Chairman, WIB.
About Millie's Cookies
Millie's Cookies is an international chain of small format retail bakeries based out ofthe UK. It specializes in gourmet cookies, muffins, milk shakes and hot drinks. Thebrand has raving fans worldwide including self-confessed cookie lovers, carefreeteenagers & amp; adults. The appeal of a contemporary global brand matched with smallformat stores makes this brand ideal for India. Millie's Cookies is owned by SSPGroup, a £2 bn turnover business listed on the London Stock Exchange. SSP haspartnered with World Iconic Brands, a specialist franchise development company inIndia. World Iconic Brands holds expertise in taking on development rights for iconicglobal brands and provide a specific strategic plan on how to scale that brand acrossIndia. World Iconic Brands is backed by Franchise India Holdings limited who has amajority interest in WIB. Franchise India has 14+ offices across India and 12000+team members. SSP and WIB are committed to work with other entrepreneurs andinvestors and co-build the Millie's Cookies brand with them through the franchiseroute. The entrepreneurs are trained, equipped and handheld in building andoperating their own Millie's Cookies franchise store. With some of the most crediblepartners on-board for a venture of this nature, WIB is striving to not just be a brandbut an overall segment creator.
About WIB World Iconic Brands, a specialist franchise development company in India. WorldIconic Brands holds expertise in taking on development rights for iconic globalbrands and provide a specific strategic plan on how to scale that brand across India.World Iconic Brands is backed by Franchise India Holdings limited who has a majorityinterest in WIB. Franchise India has 14+ offices across India and 12000+ teammembers.
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