UAE- Commitment to innovation

(MENAFN- Khaleej Times) Huawei Consumer Business Group has been announced as the official technology partner of GITEX Shopper 2018. This partnership with the largest consumer Technology exhibition in the Middle East, is a testament to the brand's leading technological position in the UAE and in the region.

Huawei as a brand known for its commitment to innovation will debut the MateBook X Pro in the UAE, which sports the world's first FullView (i.e. near borderless) display, 3K resolution, powerful top tier hardware, all packed into a sleek, premium and light weight body. Huawei will also display a myriad of other products including its popular HUAWEI P20 Pro, as well as the new Nova series at the technology exhibition.

Commenting on the partnership, David Wang, UAE Country Manager Huawei Consumer Business Group, said: "The annual GITEX Shopper is one of the most popular events that we know is very important to consumers in the UAE. As a leading global technology brand, Huawei is proud to bring the show back to the UAE with strong support as the official technology partner. In addition, we will be debuting our latest HUAWEI MateBook X Pro notebook, thus elevating the purpose of the show beyond deals and offers. UAE consumers are constantly looking for the most innovative devices and Huawei has always brought meaningful tech innovations to the country. Our HUAWEI MateBook X Pro is yet another technological breakthrough bringing the world's first FullView display in 3K resolution. We are proud to be the official technology partner of GITEX Shopper 2018 and are looking forward to a successful show."

GITEX Shopper 2018 is the most-awaited consumer technology exhibition in the Middle East, making it the ideal stage for Huawei CBG to introduce visitors to the brand's latest and best.

GITEX Shopper 2018 will run from October 2 until 6 at the Dubai World Trade Centre. Huawei CBG will host the largest booth, located just near the entrance to the show at Za'abeel Hall 6, booth Z6-1A, where visitors will be introduced to the latest and best by Huawei CBG.

Huawei has been making headlines recently with the launch of a technological breakthrough with the new Kirin 980 chipset, the world's first 7nm mobile AI chipset, which is set to raise the bar in mobile performance. The chipset will debut in the upcoming HUAWEI Mate 20 series, which will set new standards in performance and efficiency. The much-awaited flagship series is set to be revealed on October 16 in London, and in a regional event that will be held in Dubai on October 24.

Year on year growth is reflected in Huawei's rise as a globally recognized premium brand. In 2017, Huawei was named number 49 on BrandZ's Top 100 Most Valuable Global Brands, number 88 in Forbes World's Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year's Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.

Ultimate mobile computing experience

Beautifully designed both inside and out, the new notebook and tablet excel at work, at home or on the go

HUAWEI MateBook X Pro

The HUAWEI MateBook X Pro is the first notebook to feature HUAWEI FullView Display. The 13.9-inch 3K notebook featuring an all-new 10-point touchscreen has a 3000 x 2000 pixel resolution and is set at a 3:2 aspect ratio, perfect for content creation. Its stylish metallic body design is crafted with perfect diamond cutting and sandblasting finishing to create an ultra-slim body that is just 14.6mm thin and weighs 1.33 kg, making it comfortable to carry. The HUAWEI MateBook X Pro is available in two iconic colours: Space Grey and Mystic Silver.

The premium design of the HUAWEI MateBook X Pro is matched by its performance. Featuring a powerful 8th Generation Intel CoreT i7/i5 processor and a discrete NVIDIA GeForce MX150 GPU with 2GB GDDR5[1], it is one of the most powerful and lightweight notebooks on the market. The HUAWEI MateBook X Pro features Dolby Atmos Sound System - breakthrough, immersive audio with Dolby Atmos and custom speakers. A 57.4Wh (Typical Capacity) battery and Huawei's low power consumption design provide up to 12 hours of 1080P video playback, 14 hours of regular work or 15 hours of web browsing.

Huawei has applied many of its innovative smartphone technologies to the HUAWEI MateBook X Pro to create effortless and intuitive user experiences. Pioneered by Huawei for the HUAWEI MateBook Series, the HUAWEI MateBook X Pro features the super-fast power button 2.0 which enables login in just 7.8 seconds from power off, and 6.6 seconds from hibernation. In addition, the HUAWEI MateBook X Pro features the world's first recessed camera which discreetly sits on the keyboard - to activate it, all users need to do is press it and it will pop up, ensuring privacy when it's not being used. This contributes greatly to the perfect experience of FullView Display. A multi-purpose adapter supports USB-C fast charging widely used in smartphones, meaning users only need to bring one charger when travelling for even greater portability. By developing a high-speed transport protocol, Huawei Share enables users to exchange photos and files quickly, easily and safely, without USB compatibility problems. The Wi-Fi transfer speed is up to 20Mbps, 100 times faster than that of Bluetooth.

The HUAWEI MateBook X Pro is an ultra-slim, yet full-featured 13.9-inch notebook with an all-new 3K touch-enabled HUAWEI FullView Display and 91 per cent screen-to-body ratio. Powered by an 8th Generation Intel CoreT i7/i5 processor, a discrete NVIDIA GeForce MX150 GPU with 2GB GDDR5 and a long-lasting 57.4Wh (Typical Capacity) battery - the HUAWEI MateBook X Pro is one of the lightest and most powerful notebooks on the market. The HUAWEI MateBook X Pro features Dolby Atmos Sound System and custom speakers that deliver breakthrough, immersive audio for sound to flow above and around you, making you feel like you're inside the action.

HUAWEI MediaPad M5 Series

The HUAWEI MediaPad M5 Series is the world's first tablet featuring a 2.5D glass screen for outstanding viewing experiences and great hand-feel. Both the 8.4- and 10.8-inch tablets take the iconic design of the Series to the next level with a sleek metal uni-body and U-shaped antenna design that is ergonomic and aesthetically pleasing. They are available in two colours: Champagne Gold and Space Grey.

With the HUAWEI MediaPad M5, users can take a world of immersive entertainment experiences with them wherever they go. The 2K and ClariVu 5.0-enhanced display captures even the subtlest details while intelligent algorithms ensure videos stay crisp and clear. The MediaPad M5 comes with two speakers on the 8.4-inch version and four speakers on the 10.8-inch version, tuned by Harman Kardon and HUAWEI Histen for immersive 3D sound. The support from Hi-Res audio when listening through headphones allows music to be experienced the way artists intended.

The HUAWEI MediaPad M5 is powered by a Kirin 960 Series processor for peak performance whether gaming, browsing the web or catching up on emails. EMUI 8.0 ensures a clean and user-friendly experience. A long-lasting battery - 5,100 mAh for 8.4-inch and 7,500 mAh for 10.8-inch - is augmented with HUAWEI QuickCharge technology.

Android has been optimised for productivity on the 10.8-inch HUAWEI MediaPad M5 with a 'Desktop View' experience that improves navigation for productivity-related activities. This includes a Taskbar and easy access to files for sharing and editing. The 10.8-inch HUAWEI MediaPad M5 also features 'Pogo Pins' that allow a keyboard to be connected, improving productivity even further.

Exclusively available with the 10.8-inch HUAWEI MediaPad M5 Pro is a HUAWEI M-Pen featuring 4,096 levels of pressure sensitivity to make note-taking more realistic, easier and effortless.

Ergonomically designed with a 2.5D glass screen and 2K HD, ClariVu 5.0-enhanced display, the sleek and powerful 8.4-inch and 10.8-inch tablets feature speakers tuned by Harman Kardon. HUAWEI Histen technology provides immersive 3D audio and fully supports Hi-Res audio for exceptional sound quality. The 10.8-inch HUAWEI MediaPad M5 Pro comes with an ultra-precise HUAWEI M-Pen featuring 4,096 levels of pressure sensitivity to make note-taking effortless.

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