(MENAFN- Khaleej Times) The app has been downloaded. Almost 280,000 people have downloaded the Department of Tourism and Commerce Marketing's Dubai Calendar app, since it's creation, with downloads steadily picking up speed since the app was revamped in December, according to Moaza Alyouha, VP Brand and Marketing Operations.
In an interview with Khaleej Times, Alyouha noted that, in the last few months alone, the app has been downloaded approximately 123,000 times.
"Our analysis has shown that most of our users are UAE residents so the majority of our marketing campaigns are directed towards people living in Dubai," she said. "The Dubai Calendar app is doing very well. Since we launched we've seen high levels of engagement from our users, especially with regards to repeat ticket sales."
According to Alyouha, at any given time there are about 150 events listed on the app, with 35 new events added each week.
Additionally, Alyouha noted that the app fits into Dubai's larger "Smart City" strategy.
Dubai App in Numbers 150+ - number of events listed at any one time
35 events added every week
10 seconds: time it takes to connect with friends by sharing from the app
3 minutes: approximate time it takes to browse, find an event and book tickets
"The app was completely revamped in December 2016, resulting in an easy-to-use 'one stop platform' that truly complements the Smart City initiative," she said. "The innovations were in response to consumer demand and have provided our users with an enhanced online experience. For example, people can now use the app to not only explore Dubai's packed calendar of events, but also purchase tickets quickly and securely through the app's purchasing platform, without having to check multiple sites. Additionally, users can now instantly connect with friends through the app to share details of events and exclusive offers."
As a sign of the app's success, Alyouha noted that it won the 'Best m-Government Service' at the most recent Hamdan Bin Mohammad Smart Government Awards.
"Our success is also the result of the fantastic offers and access to high profile events that are exclusive to Dubai Calendar app," she said. "For example, we were the only platform where people could register for and buy the pre-sale tickets for Dubai's inaugural 'Tomorrowland festival', where is being held on July 29.these highly-sought after tickets went on sale on Monday, April 10 and we received great response."
Looking to the future, Alyouha said that that "we are continually looking to innovate and improve the experience we offer Dubai Calendar app users."
"The next stage for us is to completely customise and personalise the app. User preferences and purchase history will be used to tailor event suggestions, making the search process simpler and more streamlined," she said. "We will also continue to secure exclusive ticket deals for high profile events, in the same way we did with Tomorrowland and the Justin Bieber concerts. Additionally, we always welcome user feedback and there is a function within the app where people can make suggestions and requests for new functions and updates."
Sample events from this weekend
Jurassic Park at Dubai Opera
Date: 20-21 April
Where: Dubai Opera
For the first time in Dubai, Jurassic Park will be screened in Dubai Opera, with the world-renowned 21st Century Symphony Orchestra bringing the soundtrack to life. This dynamic experience combines the thrill of seeing an action-packed classic on the big screen, with the acoustics of a state-of-the art theatre.
Russell Howard: Round The World
Date: 20 - 22 April
Where: Dubai World Trade Centre
Russell Howard's international comedy show stops in Dubai for three nights during its world tour. The well-known comedian, TV show host and radio presenter will keep you giggling about his experiences, life and even his mother.
Yacoub Shaheen Live
Date: 22 April
Where: Rimal Sector, JBR
Spend the long weekend enjoying the atmosphere of The Walk in JBR and watch Yachoub Shaheen singing live in Rimal Sector on Saturday evening. A child musical prodigy, Yacoub has performed at a variety of musical festivals, has had a hit single and most recently was crowned 'Arab Idol 2017'.
Piknic Electronik
Date: 22 April
Where: Dubai International Marine Club
Piknic Electronik makes spring fresher than ever with the hippest electronic tracks laid down by ZONE+ from Bahrain, Germany's Unueberlegt, the luscious DJ/producer/singer/songwriter and urban dancer Soph-Eye Richard and last but not least, a live performance like you've never seen before by Jim Cassady & Pablo- this one is definitely one to catch for its originality.
Last chance to see . Designing 007: Fifty Years of Bond Style
Date: Until 30 April
Where: Burj Khalifa
Over the course of five decades, Bond's style has always been on point, whether he is jumping out of a plane, or gunning for goons on a train. This unique exhibition explores Bond's sartorial style and highlights the craft behind the cinema icon.
Bernd Debusmann Jr. Originally from Mexico City, I've been in Dubai since January 2015. Before arriving in in the UAE I worked as a general news reporter in TV and print in Mexico City, NYC and Washington DC. I'm interested in defence issues, politics, technology, aviation and history. In my spare time i enjoy traveling and football - I'm a keen fan of Chelsea FC. I developed an interest in the Middle East traveling through Jordan and the West Bank. I have a BA in Political Science from Dickinson College in the USA and an MA in International Journalism from City University London.
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