(MENAFN- GlobeNewsWire - Nasdaq) Opportunities in clickstream analytics are driven by increased e-commerce activity and a focus on customer experience. Growth in big data, AI technologies, and demand for personalized marketing bolster the market. Retail and e-commerce sectors lead the demand, with North America as the largest market.

Dublin, Oct. 01, 2025 (GLOBE NEWSWIRE) -- The "Clickstream Analytics Market Report by Component, Deployment Mode, Application, Industry Vertical, and Region 2025-2033" has been added to ResearchAndMarkets's offering.

The global clickstream analytics market is projected to grow from a size of USD 1.9 billion in 2024 to USD 6.1 billion by 2033, with a CAGR of 12.77% from 2025 to 2033. This growth is driven by increasing e-commerce activity, the need for enhanced customer experience, advancements in machine learning, personalized marketing, data analytics, and digital marketing strategies.

Clickstream Analytics Market Trends

Growing E-commerce Sector: The expansion of e-commerce significantly increases the demand for clickstream analytics as businesses seek to understand customer behavior and enhance website optimization and marketing personalization. In India, the e-commerce sector is expected to grow from INR 4.41 trillion in 2024 to INR 7.59 trillion in 2029. UPI transactions reached INR 125.94 trillion in 2022, reflecting the rising user base. The government e-marketplace (GeM) achieved a record GMV of $2.01 trillion in FY 2022-23, further propelling market statistics.

Increasing Focus on Customer Experience: Businesses are using clickstream analytics to gain insights into user preferences and behavior, helping tailor their offerings for improved customer satisfaction and loyalty. In July 2024, AWS launched Clickstream Analytics on AWS, an end-to-end solution for managing clickstream data, enhancing the capabilities for businesses to analyze and visualize data efficiently, positively influencing future market forecasts.

Advancements in Big Data and AI Technologies: Big data, machine learning, and AI technology advancements have improved the processing and analysis of clickstream data. Oracle, in September 2023, introduced AI-powered features in the Oracle Analytics Cloud, utilizing OCI Generative AI services, enhancing analytics user capabilities and decision-making efficiency.

Clickstream Analytics Market Segmentation

The market is segmented by component, deployment mode, application, and industry vertical, with analyses provided at global, regional, and country levels for 2025-2033.

Breakup by Component:

• Software
• Services

Software holds the majority market share due to advanced data processing needs, real-time analytics, and seamless integration with existing systems.

Breakup by Deployment Mode:

• On-premises
• Cloud-based

On-premises deployment dominates the market thanks to enhanced data security, compliance with regulatory requirements, and integration with existing IT infrastructures.

Breakup by Application:

• Click Path Optimization
• Website/Application Optimization
• Customer Analysis
• Basket Analysis and Personalization
• Traffic Analysis
• Others

Click path optimization leads the market, driven by the need for enhanced user experience, increased conversion rates, and improved website performance.

Breakup by Industry Vertical:

• BFSI
• IT and Telecommunications
• Travel and Hospitality
• Retail and E-commerce
• Government
• Media and Entertainment
• Transportation and Logistics
• Others

Retail and e-commerce dominate, using clickstream data to optimize online experiences and personalize marketing strategies.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

North America leads the market due to extensive e-commerce activities and an emphasis on personalized customer experiences, accounting for the largest market share.

Competitive Landscape

Key players include Adobe Inc., Google LLC, Oracle Corporation, SAP SE, and more. Companies are offering advanced analytics tools with robust data processing capabilities. Startups and specialized firms are entering the market, providing innovative solutions.

Bloomreach, in April 2024, expanded its partnership with Google Cloud to enhance its e-commerce personalization platform with advanced AI models, boosting the clickstream analytics market.

Key Questions Answered in This Report:

1. What was the size of the global clickstream analytics market in 2024?
2. What is the expected growth rate of the market during 2025-2033?
3. What are the key factors driving the market?
4. What is the breakup of the market based on components?
5. What is the breakup of the market based on deployment mode?
6. What is the breakup based on application and industry vertical?
7. What are the key regions in the market?
8. Who are the key players in the market?

Companies Featured in the Report:

• Adobe Inc.
• Connexity (Symphony Technology Group)
• DISQO Inc.
• Google LLC (Alphabet Inc.)
• Hewlett Packard Enterprise Development L.P.
• International Business Machines Corporation
• Microsoft Corporation
• Oracle Corporation
• SAP SE
• Splunk Inc.
• Talend

For more information about this report visit

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