Radisson Blu Named“Africa's Leading Hotel Brand” For The Fourth Consecutive Year

Radisson Blu has once again secured top honors at the World Travel Awards Africa, taking the title of“Africa's Leading Hotel Brand” for 2025. This win marks the fourth consecutive year the upperupscale brand has claimed the region's most prestigious hospitality award, reinforcing its position as an industry leader across the continent. At the same ceremony, Radisson Hotel Group ( ) properties picked up 14 more trophies, led by Africa's Leading Conference Hotel for Radisson Blu Hotel&Convention Centre, Kigali and swept country awards in Côte d'Ivoire, Gabon, Kenya, Mali, Niger, Rwanda, and Senegal.

A heritage of design, service, and growth

The Group's journey began in 1960 with the opening of the world's first designer hotel in Copenhagen, Denmark. That hotel, now the Radisson Collection Royal Hotel, Copenhagen, is still operating successfully. Since then, Radisson Hotel Group has expanded to ten distinctive brands, with Radisson Blu at its core. In Africa, the Group entered in 2000 with the opening of Radisson Blu Hotel, Waterfront in Cape Town. which has now transitioned to Radisson Collection Hotel, Waterfront Cape Town.

Accelerating across Africa

Over the past fifteen months, the Group has signed eleven hotels and opened seven, bringing its African portfolio to 100 hotels in more than 30 countries and cementing its status as the continent's most active international operator. Radisson Blu continues to drive much of that momentum, from Casablanca to Cape Town. Recent highlights include the opening of the Radisson Blu Hotel, Conakry, just three months after signing, as well as new signings, including the Radisson Blu Hotel&Apartments, Yaoundé. Scheduled to open by the end of 2026, the Radisson Blu Hotel, Kinshasa is opening late 2026

“Our teams live and breathe purposeful hospitality, and this award shows how consistently they deliver,” says Tim Cordon, Chief Operating Officer for the Middle East, Africa, and Southeast Asia Pacific at Radisson Hotel Group.“Winning four years in a row isn't luck. It reflects a clear strategy, strong local partnerships, and a brand culture that turns every stay into a memorable moment. We're already the most diverse hotel company on the continent, operating in more than 30 African countries, and we're just getting started. Africa sits at the heart of our growth plans, and guests can expect even more thoughtfully designed Radisson Blu hotels to open their doors soon.”

Looking ahead

Across its ten brands, Radisson Hotel Group, is on track to reaching 150 hotels by 2030 in Africa and will continue to pair global standards with genuine local insight.

MEDIA CONTACT:
Caroline Jonsson
Area Manager, Corporate PR, Middle East, Africa, Mediterranean&Southeast Asia Pacific
Radisson Hotel Group
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RADISSON HOTEL GROUP:
Radisson Hotel Group is a rapidly expanding international hotel group, operating in EMEA and APAC with over 1,575 hotels in operation and under development in +100 countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

The Radisson family of brands portfolio includes Radisson Collection, art'otel, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn&Suites by Radisson, and Prize by Radisson brought together under one commercial umbrella brand Radisson Hotels.

Radisson Rewards ( ) is Radisson Hotel Group's loyalty program, which delivers an elevated experience that makes Every Moment Matter, counting more than 20 million members. As the most streamlined program in the sector, members enjoy exceptional advantages and can access their benefits from day one across a wide range of hotels in Europe, Middle East, Africa, and Asia Pacific.

Radisson Meetings ( ) provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely Carbon Compensated.

At Radisson Hotel Group we care for people, communities and planet ( ) and aim to be Net Zero by 2050 based on the approved Science Based Targets. With unique solutions such as carbon compensated Radisson Meetings, we make sustainable hotel stays easy. To facilitate sustainable travel choices, all our hotels are becoming verified on Hotel Sustainability Basics.

The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group's portfolio are subject to health and safety requirements, ensuring we always care for our guests and team members.

For more information, visit our corporate website ( ).

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